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Latest update: 19/09/2023 12:38:07
Goodfaith, Inc.
We incorporate new ideas that go beyond the boundaries of the category into product development and business development, and work to propose lifestyles that are not constrained by common sense.
Business contents Development and sales of household products, health foods, foods, beverages, and cosmetics, OEM development, sales promotion, and disaster prevention
Sales Pitch
- Product development, sales, OEM development, sales promotion, and disaster prevention of household products, health foods, foods, beverages, and cosmetics
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We develop and sell in-house brand products (develop in-house brands across categories such as kitchenware, lifestyle goods, sundries, foods, beverages, health foods, and cosmetics)
(1) [GoodPlus+®] A lifestyle brand that “Adds something to make you happy.” *Free announcer Eriko Nakamura acts as our ambassador. Main products: “Cast Pot” cast enameled pot, “Skillet” cast frying pan, “Air Zero” stainless steel thermal mug, etc. (2) [SILICAMINERAL ™] Health & beauty brand focusing on the beauty mineral silica *Employing the actress Maho Toyota as an ambassador Main products: Silica concentrate solution (health foods), silica skincare cosmetics, silica blend scalp and hair care cosmetics (3) [Goodfaith™] Healthcare brand that supports safety, security, and health Main products: DHA and EPA supplement Krill EX
Sales promotion planning and premium sales business (self-liquidation and campaign planning)
We aim to expand sales channels such as overseas exports, centered on self-liquidation sales promotion planning business for our own brand products (kitchenware, cooking appliances, etc.) that have a proven track record in Japan and overseas. *Self-liquidation sales promotion planning business: A type of sales promotion planning business that allows customers to purchase specific prizes at a special price at retail stores such as food supermarkets and drugstores by using shopping points added by regular shopping. With this sales promotion plan, retailers can increase the number of customers at no cost, and it is a win-win for retailers, customers, and product suppliers. Called “seru-liki” in Japanese. [Track record of doing business and development with major companies] We have conducted a large number of sales promotion campaigns for self-liquidation at national supermarkets, national drugstores, and A-COOPs. [Track record of doing business and development with overseas companies] We have a track record of self-liquidation sales promotion campaign in major Taiwanese supermarkets
Development and supply of OEM products for domestic and overseas markets
Based on the know-how and personal connections that we have accumulated through our own brand product development and sales experience, we develop and supply OEM products that transcend genres and categories to brand companies and product distributors in Japan and overseas. Examples of target categories (kitchenware, lifestyle goods, sundries, foods, beverages, health foods, cosmetics, disaster prevention products, foods, etc.)