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Latest update: 19/10/2022 16:03:01


Make Sustainable Fashion More Casual without Consuming New Resources

We operate chili, an online store specializing in D2C vintage jewelry.
"Bring the unchanging beauty to the future, with your story on it."
We offer timeless jewelry that radiates genuine beauty, purchased in the United Kingdom and the United States, the home of jewelry.
Enjoy the elegant and clear shimmer of the vintage's unique, soothing gold and colored gemstones.

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Sales Pitch

Vintage (reused) Jewelry is Gaining Attention Worldwide
Jewelry long dormant in the wardrobe after having fulfilled its role for the previous owner has become increasingly popular in recent years, especially among overseas fashionistas, because the jewelry is "one-of-a-kind" and allows them to enjoy distinctive fashion.

In addition, vintage jewelry is also attracting attention as a very ethical item now that we have to rethink our approach to jewelry in general due to the depletion of stones, closure of mines, and various issues related to the labor environment.
Making Inaccessible Jewelry More Casual and Sustainable
Since April 2021, UTOPIA has been importing and selling vintage jewelry (new and used jewelry), intending to help Japanese customers enjoy jewelry more casually and sustainably-something that has been difficult to do in the past. 

In the United States and the United Kingdom, the home of jewelry, there is used jewelry no longer needed by individuals and new and used jewelry manufactured but stored in factories. We purchase, import, and sell them in our online store, chili. 
Colored Stone Jewelry Radiating Genuine Beauty
In addition to jewelry popular in Japan, such as rubies, sapphires, and opals, we also offer a wide variety of colored gemstone jewelry popular overseas, such as amethysts, tanzanites, topaz, and tourmalines.

For women, we offer rings, earrings, bracelets, and charms with colored stones, and for men, onyx gold rings, college rings, Mexican silver rings, and other jewelry that is both vintage and modern from our unique perspective.

This company is recommended by the following support organizations.