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Latest update: 12/01/2021 15:42:55

Umajirushi Co.,Ltd.

We are a premium brand of presentation and writing products in Japan since 1896. 
Therefore, we have created more than 2,000 models custom-made for domestic and orverseas customers. Our products are manufactured and assembled in Japan.

We expand to the overseas market by “differentiation strategy”. The products and services only we can do are highly evaluated. Please refer to the points below;
1. Tailor-made suitable for the local demand. (Accept orders from a piece of white board.)
2. Short lead time& High quality.
3. We do not imitate other company, create our own design products.
4. Various types of products. (We deal with wide range of added value products from stationery to office furniture.)
5. Low MOQ/Accept small scale order.
6. Supply differentiation products and services from competing company. 
7. Cooperate local installation.
8. Various types of tools for Public Relations.
9. Delivery (Both sea and air freight are available.)
10. Quick response.

Inquiry
Main image

Sales Pitch

We expand to the overseas market by “differentiation strategy”.
Chalk&Chalk board erasers
Since we started as chalk manufacturer, we have various kinds of chalk and board erasers.Our products are widely used for Japanese elementary schools to universities.Let's try our high quality products!!
Transparent board
Unique boards made in Japan.Clear Acrylic Board with Special Treatment for smooth writing surface. Unbreakable clear board is safty and make small space look larger.  Post at the back,and draw on top without leaving marks on your poster or documents.We have various kinds of boards for everyone.
Whiteboard Laser Line
We have developed an automatic laser ruler line drawing system to replace the manual drawing of ruler lines. We have realized “beautiful,” “easy,” and “permanent” line drawing processing technologies through our unique “laser line drawing system.” This system allows customers to create original forms

Catalogue/Pamphlet/Proposed

About US(English&Chinese).pdf

PRODUCT-UMAJIRUSHI.pdf

Brush Touch.pdf

UMAJIRUSHI_transparent_board.pdf

Board@Hakubanya.docx

広東語版-会社PR 2018.pdf

POP GEL CHALK.docx

(English)Board Laser Print Service.pptx

日本马印产品的推广战略方案.pdf

Summary of Umajirushi, Overseas Trading Dept.R-1.pdf

英語版 チョーク・ラーフル.pdf

Other presentation

1.Your company export oversea Hong Kong and Macao mainly. What are the evaluated points in the local market?
⇒ We expand to the overseas market by “differentiation strategy”. The products and services only we can do are highly evaluated. Please refer to the points below;
1. Tailor-made suitable for the local demand. (Accept orders from a piece of white board.)
2. Short lead time& High quality.
3. We do not imitate other company, create our own design products.
4. Various types of products. (We deal with wide range of added value products from stationery to office furniture.)
5. Low MOQ/Accept small scale order.
6. Supply differentiation products and services from competing company. 
7. Cooperate local installation.
8. Various types of tools for Public Relations.
9. Delivery (Both sea and air freight are available.)
10. Quick response.

2. There are frequent inquiries from overseas however, what is the reason that your company does not have any contracts with them?
⇒Because we have no overseas agents and the number of domestic trading company partner is limited. Furthermore, the fact we are manufacturer and do not sell to end-user directly makes difficult to have contracts with them.
Actually, we used to export our chalk and other products to the USA and Spain by FedEx before. Our clients had highly evaluation them however, because of the freight charge and profit issues, we experienced business only once. According to their request, they would like to have business through an agent.
We also have received inquiries from Saudi Arabia, Thailand, Singapore and Peru however, due to the lack of local agents it is difficult to have contract with them. 

3.What is the strongest points compare with other company?
⇒As we mention in the Question 1, we have “differentiation products and services”.(Accept tailor made order from 1 piece of white board, added value and services, manufacturing technology, Cooperate local installation).As you know, Japanese products are not affordable in the international market and to keep the competition alive, we have to provide products and services which are not able to be imitated by other company. 
Based on the previous mass-production marketing system, customer purchases ready-made products in physical stores or on the internet. (To tell the truth, it is easy for customer to search the same products as physical store on the internet store, so that it causes price competition easily among the stores.)
Since smart phone and SNS generation user have been increasing, communication opportunities have been decreasing. Although they value their individuality, it is difficult for them to find the products that keep responding their diversified demand. In trading business, MOQ is one of the issues and it also makes difficult to answer customers’ individual demand.
We do not have price competition as major company “mass production” however, we do our best for the customers’ individual demand and create added value products to survive as small medium-sized company. Our tailor-made products are not involved price competition and it is able to differentiate from competing company. These facts expect settled customers’ attention.
We would like to have good business partnership with your company near the future. If you have any question and concerns, please feel free to contact us. 
Besides, we export not only completed products but also whiteboard steel sheets, black board steel sheets and bulletin board sheets. (We have ODA project experience).If we have an opportunity to make an appointment, we would be glad to introduce products details and make suggestions for your company. We look forward to hearing from you soon.

This company is recommended by the following support organizations.

Chubu Head Office, SMRJ
Inquiry