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Latest update: 08/02/2023 18:46:54


Tree breathes / Utilizing chemicals that trees and wood release to improve people's lives.

FUSHI Ltd. is committed to utilizing the rich diversity of Japan's forest and local resources by researching the effects of forests and trees on people and latent local resources, and applying the results to new product development.



Living with Trees: In Conversation with Makino Yoshiyuki and Kevin Martin at Japan House London
Last update:08/02/2023

Other presentation

We are particularly interested in the chemicals trees release, which can be described as the breath of the tree, wood (timber/lumber). In the future, our goal is to add tree volatiles as a positive indicator to indoor air quality, which currently has only negative indicators. To achieve this goal, we believe it is necessary to maintain and increase forest resources rich in diversity, and we are conducting research to increase biodiversity to ensure multifunctionality by considering our own forests as biotopes. We are also conducting research with Kyushu universities and NICT (The National Institute of Information and Communications Technology) on the development of sensors for trees and the efficacy of low-concentration chemicals which timbers release necessary for air quality indicators in order to solve various problems in wood distribution.

As a result of our research and development, as of 2022, we are developing HIMEKOMATSU, which uses chemicals that timbers release to support good sleep, HIDA LEATHER®, which is made from Hida beef hides using only vegetable tannin, and FUSHI TOUR, which helps people understand new relationships between trees and people. We will continue to develop tree-related businesses in the future. 

Furthermore, we recognize that forest resources and other local resources are the common property of all people, and we would like to share our research results and collaborate with business partners who share the same aspirations as we do.