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Latest update: 24/02/2018 02:07:09

In Spirit Co., Ltd.


Other presentation

[Company strength]
Our company identifies and enhances selling points for traditional Japanese industries and SMEs that support regional economies, and helps them grow through marketing. Our lifework is to promote the power and value of these industries so they will be recognized by many more people. Human resources are critical to the actual manufacturing floor, storefront, and management in a region. Our motto is to share a common goal and grow together by always working in the field to bring out the maximum potential of these people and their organizations. 

[Business description]
Our company connects sellers (manufacturers) and buyers, and supports their sales activities. We apply the know-how and sales channels we gained from our experience of expanding our own brand throughout Japan to provide one-stop assistance for manufacturers from development to selling out. We can build a brand (from marketing to design), and cultivate sales channels (wholesale, agent marketing, and EC business). We find ways to make ourselves useful to buyers, and invigorate storefronts through original methods (such as staging the storefront, and planning and implementing events on contract basis). 

Sales and planning

[Representative's message]
Our company aims to become a supporter of local SMEs and local industries through the power of sales and planning. We hope to find excellent companies in traditional local industries by registering with J-GoodTech. We also hope to contact companies and major companies in other areas as well as overseas so we can actively connect both parties with our planning and sales capabilities. 

[Company structure for market development/overseas expansion]
We have conducted sales activities at Eight One Group stores. This includes 25 stores in Japan, which are located in good places in major cities such as Coredo Muromachi in Tokyo, and Grand Front Osaka. There is also a large store with a total floor space of 685 square meters including the first and second floors in Ehime Prefecture. This Dogoyunomachi Store is located in the shopping district of Dogo Onsen, which is only 50 meters away from the Dogo Onsen Main Building (a National Important Cultural Property). We also provide event planning at retail stores such as Mitsukoshi Isetan, and Hankyu Hanshin department stores. We hope to create a framework for industry-university-government collaboration to implement these activities. 

[Awards and media coverage]
Our YUIRO brand was selected for a regional design exhibition project held by the Japan Institute of Design Promotion; we took part in a talk session held at Tokyo Midtown; we received Good Design Award for Hakuoke bathing goods under our YUIRO brand (2016).