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Latest update: 24/02/2018 02:06:46

Fukulu Co., Ltd.


Other presentation

[Company strength]
Our company independently developed a trunk system for direct production from a fashion EC site. This system automates all processes from order reception at the EC site to product shipping. Processes include steps from ordering cloth and other material to CAD data preparation, cutting, material preparation, and production management. Consumers can purchase high-quality semi-customized clothing at low prices and with a short turnaround by selecting their preferred designs, patterns, colors, and size on a website. The work time is reduced by 93% in the processes from pattern creation and cutting compared with conventional production systems for made-to-order clothing. The daily manufacturing quantity is increased up to 16 times.

[Business description]
Our company has a fashion order site based on a unique system that directly notifies the textile factory of designs selected by customers on the Web. Customers can obtain their desired clothes easily and conveniently as if buying ready-made clothes. Kiryu City in Gunma Prefecture is Japan's leading textile production area, and textile factories for various processes are clustered there. These factories cover various processes from sewing, weaving, and braiding to embroidery and dyeing. We brought this advantage together with the IoT to make the most of it. This has enabled the production of semi-customized clothing at low cost and short turnarounds that conventional business models could not achieve.

Semi-customized women's clothing manufacturing and sales

[Representative's message]
Upstream textile manufacturers are on the wane in the current structure of the Japanese textile industry. The existence of textile manufacturing technology in Japan may be endangered if this continues. Consumer needs are now becoming diverse and the spread of EC is promoting globalization. This is why it is an urgent matter even for the entire fashion industry to establish a new business model. Our mass customization model is an innovative idea capable of solving issues in Japan's fashion industry. We hope you will make use of this model and establish a win-win cooperative relationship with us.

[Company structure for market development/overseas expansion]
Our company will actively participate in various exhibitions to showcase our trunk system for direct production from a fashion EC site. This is how we will gain orders from department stores and other retailers, and OEM production orders for semi-customized clothes from apparel brand manufacturers.

[Awards and media coverage]
The First Mebuki Business Awards finalist, Excellence Prize (June 2017); IoT Acceleration Lab, Third Advanced IoT Project, Third IoT Lab Selection, finalist selection (March 13, 2017); 300 of Japan's Vibrant Monozukuri (Manufacturing) SMEs (March 23, 2017).

Monozukuri White Paper 2017; Monthly Textile Journal (August 1, 2017); Nihon Keizai Shimbun (March 6, 2017); WWD Japan (December 19, 2016); TV Tokyo Sunday Special, "Gaiano Yoake" (May 24, 2016).

Management Power Improvement Project certification by the Kanto Bureau of Economy and Industry in 2017