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Latest update: 23/02/2018 02:06:50

Mitsuboshi Cutlery Co., Ltd.

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Other presentation

[Company strength]
The kitchen knives in our Wa-NAGOMI Series have beautiful hand-fitting shapes designed under the theme of modern Japanese harmony. The handles and edges of the knives are manually finished piece-by-piece by craftsmen. We manufacture products with a wish for making it enjoyable to use kitchen knives and producing harmony in the home and between people through cooking. Our pocket knives are also highly evaluated in terms of technology. We developed a special knife in collaboration with four Japanese companies. Even seawater does not rust it. This knife has been adopted as a survival knife for US marines and navy pilots.


[Business description]
We are a cutlery manufacturer established by the great-grandfather of the current president in 1873. Our company is based in Seki City, Gifu Prefecture, which is one of the world’s three major cutlery-producing areas. We provide in-house manufacturing, and in 1986 we were the first in the industry to advance overseas and started production in the Philippines and China. We have been establishing a business model of sales in large-scale markets in the West. We have been releasing home cutlery products under our in-house Wa-NAGOMI Series brand since 2015. Our products have also been taken up by TV programs and magazines. We will increase our sales mainly to the high-end market of Japan as well as stores handling our products. We are studying overseas sales at the same time as our next target.


[Industry]
Cutlery manufacturing


[Representative's message]
Our Wa-NAGOMI brand was born as our company’s new kitchen knife brand with the wishes of all our staff to produce new lifestyles and make people smile through cooking. Our latest MARU kitchen knife has at last developed satisfactory quality after over three years in development. This kitchen knife is simple but also functional and beautiful. We will make use of J-GoodTech to promote market cultivation.


[Company structure for market development/overseas expansion]
Our company was selected for the Local Creators' Market by the Ministry of Economy, Trade and Industry. The craftsmanship of skilled artisans has helped kitchen knives made in Seiki City become famous around the world, but these artisans have hardly been spotlighted to date. We will introduce such artisans and features of Seki's cutlery to the world. We will also introduce sophisticated dishes cooked with these kitchen knives in Japan and abroad through SNSs. We will make use of exhibitions, J-GoodTech, and SNSs and other networks to comprehensively dispatch information. This information will not be limited to cutlery, and will also cover topics on the history, background and nature of knives, cooking, and the use and maintenance of kitchen knives. This is how we will incorporate both inbound and outbound demand.


[Awards and media coverage]
[Media]
FUJINGAHO, "Presenting New Goods Now in Season" (October 2015); Bi-ST, "Makiko Fujino's Secret of Beauty" (December 2015); Gifu Shimbun, Gifu Economy (October 24, 2015); My Age, "Beauty and Health Tips" (2015); FUJINGAHO, "FUJINGAHO Recommends" (December 2015); Croissant, enlarged special issue "This Might be Good)" (December 25, 2015); KATEIGAHO Selection (Spring 2016); Nihon Keizai Shimbun (March 28, 2016); KATEIGAHO (June 2016); Mrs. Tsuhan (Summer 2016 ); KATEIGAHO, Best Seller 100 (Summer 2016).


[Authorization/Certification]
Wa-NAGOMI evaluated as Excellent by Cutler UK


[Intellectual property]
Japanese Design Registration No. 1512658; Japanese Utility Model No. 3207312; Japanese Utility Model No. 3204730.


This company is recommended by the following support organizations.

Chubu Head Office, SMRJ
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