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Latest update: 14/12/2017 02:06:50

Kouritsu Co., Ltd.

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Other presentation

[Company strength]
Our signboard production division features low-cost, short-term delivery because we can do everything from footing foundation work to pole-erection foundation work for large outdoor signboards within the company. In April 2017 we started to provide digital signage (electronic signboard) products which are easy to update from a computer, and also from a smartphone. These products make use of our in-house base software (Signage (). In December 2016 we started to manufacture high-grade lighting equipment (KOUSHI-30). We got the idea for this product from a reflection plate for high-ceiling lighting developed and manufactured within the company.


[Business description]
Our company started out in civil engineering and construction in 1989. We launched a signboard manufacturing division and a building coating department in 2006. We opened our Saitama sales office in 2013, and we have been expanding sales ever since in a wide area from West Japan to East Japan. Our signboard division has begun to manufacture and sell digital signage (electronic signboards), LED lighting, and high-grade lighting equipment. Our coating division also handles special agents for concrete floor coating, heat-insulating coating, and rustproof coating. This division sells coating agents in addition to conducting coating work.


[Industry]
Civil engineering and construction; coating; signboard production and installation; lighting equipment production and installation


[Representative's message]
We are exposed to fierce competition with competitors in the current market environment. It is a matter of urgency for us to develop characteristic products that are highly competitive. We have been taking on the challenge of developing new products with support from public technical organizations and SME support funds. This includes the products we describe here. We will showcase our proposals through J-GoodTech. We will also take on the challenge of new subjects by receiving information about corporate needs and issues.


[Company structure for market development/overseas expansion]
The prices of display units for digital signage (electronic signboards) are becoming very low. Demand is expected to significantly grow in the future. We will be aware of customer needs by broadly expanding our sales activities from conventional signboard sales, including various kinds of content. We are now in the distribution field. We will expand our business to the medical, sports, and administrative fields by proposal-type sales with companies that handle advertising media.


[Awards and media coverage]
[Awards]
Mitoyo City Manufacturing Grand Award (February 1, 2014); New Business Field Pioneer in Kagawa Prefecture (August 26, 2015); Ashihara Science Award, Encouragement Prize (February 2015).

[Media]
RNC Look (February 2015); Nippon Kogyo Shimbun (April 2015).


[Authorization/Certification]
Business power improvement plan certification by the Shikoku Bureau of Economy, Trade and Industry (20161213 Shikoku No. 4)


[Intellectual property]
Lighting method and equipment with lighting (Japanese Patent No. 5695801) and one other; two patents pending; five design registrations; one trademark registration.


This company is recommended by the following support organizations.

Shikoku Head Office, SMRJ
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