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Latest update: 22/11/2017 02:07:50

Azuma Co., Ltd.

Our company’s products have an overwhelming market share in Western metal tableware/cutlery sold at department stores in Japan.

We started as a company specializing in eating utensils. We currently focus on the manufacture and wholesale of our own Western cutlery/tableware products manufactured in Tsubame City, Niigata Prefecture., to department stores nationwide. Two of our brands are of particular importance. One is the top-quality ‘Imperial series’ cutlery brand which is based on metals containing 18% of chromium and 18% or more of nickel. This series has been continuously on the market for the longstanding 35 years since its introduction. Another is the ‘COPPER the cutlery’ brand comprising classic ice cream spoons and butter knives (Japanese utility model patent granted) based on a copper material having a high thermal conductivity. The items in this series have earned a reputation for superior functionality and texture in which special attention was devoted to an elaborate finish using gold and silver. We are also the import source for the famous Hummel dolls/figurines manufactured in Germany.


Other presentation

[Company strength]
We have supplied Western metal tableware/cutlery products manufactured mainly in Tsubame City, Niigata Prefecture, to major department stores throughout Japan ever since our company’s foundation. We have been dealing on a wide scale with ‘safe and untroubled’ products from excellent client manufacturers around the country in recent years. This is not to mention our OEM products which have earned us a reputation as a “company providing excellent quality at a reasonable price.”

[Business description]
We are a manufacturer/wholesaler of Western metal tableware of our own production in Tsubame City, Niigata Prefecture. We also supply merchandise procured from various other tableware manufactures to well-known department stores throughout Japan. We deal with ceramic and glass wares of well-known brands at home and abroad as well.  Our company additionally handles a wide range of miscellaneous commodities including Hummel dolls/figurines we import from the well-known German doll maker, Goebel.

Household goods manufacture and wholesale

[Representative's message]
We shall continue daily efforts to maintain sales by expanding the range of our own commodities in view of the dwindling domestic market due to a shrinking population. Our company places a strong emphasis on the development of new markets in tune with the introduction of new commodities. We shall proceed from the stage of gathering information when it comes to overseas sales channels. We expect to come up with aggressive initiatives for taking advantage of our greatest strength: aggregating the strengths of our commodity suppliers.

[Company structure for market development/overseas expansion]
We are currently analyzing trends on types of commodities that are sought out by foreign shoppers at duty free shops with whom we started accounts about two years ago. This is part of our effort to create a system for cross-border EC transactions. We are gradually moving forward with creating a new structure with dedicated staff.

[Awards and media coverage]

Our company and products have been hosted in various media including Nikkei MJ. A list of our media appearances can be found at our site devoted to “COPPER the cutlery.”

[Intellectual property]
Japanese utility model patent was granted for copper cutlery butter knife (June 3, 2015).

This company is recommended by the following support organizations.

Marketing Support Department, SMRJ
Kanto Head Office, SMRJ