Corporate
Profile

[Company strength]
We developed heat-resistant paint for buildings. We also confirmed that we could use it to save energy by applying it to equipment housings based on a comparative test using competing products. This paint has been used for equipment by many customers. We confirmed that introducing this paint was effective in reducing power consumption by about 20% in a case of constructing air conditioner outdoor units for a building for NTT Facilities, Inc.

[Business description]
Our company has two basic concepts. We improve the environment simply by applying paint, based on our policy of being friendly to people and the environment. We adopt a completely result-oriented approach, based on our belief that results are everything when it comes to paint. Our company mainly develops, manufactures, and sells functional paint. Our products include heat-resistant paint, rust-prevention paint, and antifouling insulation. We offer inorganic paint for woodworking, non-slip paint for floors, paint for preventing marine organism attachment, and paint for soundproofing and sound insulation.

[Industry]
Functional paint manufacturing and sales

[Representative's message]
Our company improves the environment just by applying paint. We will continue to develop new functional paint that is friendly to people and the environment according to this concept. We will advance our business by following a completely result-oriented approach. Results are everything when it comes to paint. An excellent advertisement made at low cost has no value if low-quality paint was used to make it. We have great confidence in the effects of our CHIRUCOAT products. We hope to make use of J-GoodTech to develop new marketing channels in Japan and overseas for our paint regardless of the fields.

[Company structure for market development/overseas expansion]
Our company had experienced difficulty in cultivating new marketing channels. This was probably because we were a startup company while we focused on conventional commercial distribution. We have now started to enhance our sales activities in which we directly promote our products to customers in addition to existing channels (agents and distributors). We will also establish a system in which we can receive orders from customers in different fields.

[Awards and media coverage]
[Media]
TV Asahi, “News Station” (2012); New TRUCK, “Cooling and Heating Efficiency is Improved Just by Applying Paint” (June 2011); Building Maintenance, “CHIRUCOAT AFC” (September 2015), “CHIRUCOAT HSP-110” (October 2015), and “Promoting Environmentally Friendly Products to Prevent Global Warming” (2016); Coating Technology, “Feature on the New Environmental Exposition 2015” (July 2015) and “Certified as products for Eco-Action Point” (January 2016); The Kochi Shimbun, “Thermal Insulation Paint Used for Roofs at Kochi Airport for Energy Saving” (August 27, 2010); The Recycling Economy Times, “Thermal Insulation Paint Used for Vehicle Bodies to Substantially Reduce Fuel and CO2” (April 18, 2011); The Nishinippon Shimbun, “Etymology and History (Nos. 1965 and 1967): Origins of Words” (2015); Institute of Sustainable City Forum, sheet for introducing energy-saving technologies (2015 and 2016).


[Authorization/Certification]
Acquired exporter/importer code from Tokyo Customs (2014).
Certified by the Small and Medium Enterprise Agency of the Ministry of Economy, Trade and Industry under Article 13 Paragraph 1 of the SME New Business Activities Promotion Law (2016).


[Intellectual property]
We obtained Japanese trademark registration for our company brand (April 2015), and we have applied for a patent for soundproofing and sound insulation paint (April 2016).