Failed to register as Favorite Page
Failed to cancel as Favorite Page
This page is already registered as a Favorite Page
You can't add your company to your favorites.

Latest update: 22/11/2017 02:11:26

Hiromatsu Furniture Inc.

Bags and lights in addition to simple and warm furniture

Our main business is manufacturing wooden furniture such as dining tables, desks, chairs, bookshelves, sofas and beds. We use the color and texture of lumber to create simple and warm furniture. We also manufacture home lights and bags for everyday life. We previously outsourced sales to other companies, but then we set up showrooms in Okawa City and Fukuoka City, Fukuoka Prefecture, to grasp user needs. We opened an online store on our website to increase the ratio of direct sales. In addition, we aim to build awareness of our company by holding events for making furniture with craftsmen and private furniture exhibitions. We aim to expand overseas sales channels, such as to the wealthy class in Southeast Asia.


Other presentation

[Company strength]
We were originally only a furniture manufacturer and so we outsourced sales to dealers. However, we consider that makers of objects need to accurately understand users’ preferences, and so we set up showrooms in Okawa City and Fukuoka City and opened an online store on our website. As a result, we could directly feed back end users’ opinions to product development, which increased the ratio of BtoC (targeted at individuals) to approximately 40% of our overall business. In addition, the ratio of house and furniture manufactured goods is approximately 60%.

[Business description]
We manufacture wooden furniture. We regard furniture as a “tool used in the house and essential for life”, and thus manufacture and sell various products in addition to general wooden furniture, such as bags and lights which are necessary for life. As general furniture, we manufacture tables such as dining tables, roll tables and desks, accompanying chairs, storage furniture such as TV cabinets and bookshelves, sofas and beds. We also develop original cloths for sofas and chairs, and manufacture other daily essentials such as fabric bags and aprons using the cloths.

Manufacturing and sales of furniture

[Representative's message]
It takes hundreds of years for trees to grow to sufficient size to be used for furniture, and the lumber has its own color and grain characteristics. Therefore, we believe that lumber has the power to bring out the best in people. We wish to convey the unique characteristics of lumber to many people, and to inform other companies and individuals of our simple and warm high-quality furniture with quiet colors and designs. We are considering expanding sales all over Japan centered on the Kanto area, as well as overseas, in cooperation with companies having the same ambition.

[Company structure for market development/overseas expansion]
We are receiving various offers from overseas, and would like to solve logistics issues, etc. to grow the business. We would like to make use of business meetings with overseas customers through J-GoodTech, thereby expanding sales channels also to Southeast Asia where the wealthy class is expanding.

[Awards and media coverage]
Finance Minister’s Award at Okawa Origin Exhibition (October 4, 2016)

[Intellectual property]
Total of five utility model applications including:
Different types of colorful decorative wood pieces having excellent color and decorativeness (Utility model JP 2014-004374), and
Standing posture wooden photo frame (Utility model JP 2009-004096)

This company is recommended by the following support organizations.

Kyushu Head Office, SMRJ