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Latest update: 30/05/2017 18:05:52

Koike Keihen Senkousyo Co., Ltd.

Development of cushions and pillows friendly to the body, using natural fibers

We have specialized in dyeing in Ashikaga City, Tochigi Prefecture, where the fiber industry has prospered. We have developed products using natural fibers since 2004, with the concept of “friendly to the body”. We developed a portable sitting pressure dispersion cushion to ease the situation of people who use wheelchairs, a thin sheet-like cushion which reduces the pressure on the bottom, and which causes less fatigue. The portable sitting pressure dispersion cushion can also be used as a bed when sleeping, and also helps prevent pressure sores. The functionality of the cushion is currently being tested in local hospitals and nursing homes.


Other presentation

[Company strength]
We have specialized in dyeing in Ashikaga, where the fiber production industry remains strong. We develop and sell new products in cooperation with SMEs in the production area, even as the fiber industry moves overseas. This will protect our production area to become independent by having original technology in order to cooperatively transfer technology remaining in the production area, and having products which can be sold from the production area. The final products enabled us to broaden our perspective also to overseas and conduct business activities.

[Business description]
Our company has specialized in dyeing over four generations since the Meiji period. We have developed in-house cloth and in-house products since 2004, aiming to regenerate the company. We use mainly natural fibers that are kind to the body. We develop products for the health and care fields. We manufacture in cooperation with production areas, in order to transfer technology to the fiber production area in Ashikaga.

Fiber manufacturing industry

[Strength of products/technologies]
We made our cushion as a portable sheet type for persons who must use wheelchairs. As a result, our cushion can be used as a bed when sleeping, and helps prevent pressure sores.

[Representative's message]
In the last two years we have worked with Techtera in Lyon, France. We have a wealth of information on non-apparel. We participated in matching business and test sales business in the 50th Anniversary Business for Diplomatic Relations with Singapore by the Kanto Bureau of Economy since last year, focusing on Singapore and Taiwan.

[Company structure for market development/overseas expansion]
We have been doing business overseas for eight years. We have agents in Milan, Italy, and Lyon, France. We became a member of Technical Textiles Rhone-Alps (Techtera) in 2014, which is located in the Auvergne-Rhone-Alps region in France and actively supports innovative companies.

[Market share/Ranking]
The market share is unknown since growth is happening now.

[Awards and media coverage]
300 of Japan's Vibrant Monozukuri (Manufacturing) SMEs (2014)

The Nikkei “Retto [Archipelago] Digest” (published on May 9, 2016); TBS Television “Waza-Bito [Skilled persons]” (broadcasted on January 31, 2016)

[Joint research and development]
Ashikaga Institute of Technology (support for comfortable sleep, August 2005; manufacturing and verification of neck pillow, September 2008, September 2009); Gunma University (verification of cloth against skin weak, November 2005)

[Intellectual property]
Patent No. 5161270 “Pillow”, Utility model No. 3197971 “Pillow cover and pillow”, International patent PCT/JP2015/003883 “Cushion”

[Main Clients / Business History (domestic)]
Toyota Tsusho, Nikkei BP, LightUp Shopping Club and other companies

[Main Clients / Business History (overseas)]
Giorgio Armani (2011), Kaela (2011), Moet (2013)

This company is recommended by the following support organizations.

Marketing Support Department, SMRJ
Kanto Head Office, SMRJ