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Latest update: 30/05/2017 18:04:42

Fuji Keiki Co., Ltd.

We manufacture hydrogen water generators simplified for home use with business use in mind

Our company has begin to engage in the business of manufacturing hydrogen water generators, in addition to our business of manufacturing and selling meters for waterworks. We manufacture Anyti-H2 generators for general household use and sell them through Shop Channel and other sales dealers, newspaper ads, and agencies. This product generates high-concentration hydrogen water, and features quick generation and the use of easily replaceable dry batteries. This product has been selling steadily. We are also targeting sports club services and beauty equipment industries to expand our sales channels.


Other presentation

[Company strength]
The main customers for our waterworks-related business are governmental agencies and local governments mainly in the Kushiro area. Our business is stable in this area because of our steady reception of orders with little competition. We are also devoted to manufacturing hydrogen water generators as a new business. We are not promoting their sale through our unique sales channels. This business is growing rapidly due to sales through a home shopping network, newspaper ads via agencies, and Web-based shopping. This product is very profitable, so our profits have been growing.

[Business description]
Our mainline business is to manufacture and sell meters for waterworks. Our company is based in the Nemuro district of Kushiro, Hokkaido, and we have a suitable business infrastructure there. Our local business accounts for over 80% of our total sales. Recently we have been focusing on manufacturing hydrogen water generators. We manufacture Anyti-H2 generators for general household use. We are actively promoting sales of our generator through a home shopping network and other sales channels. Sales have been growing steadily.

Hydrogen water generator manufacturing

[Strength of products/technologies]
Our product is a hydrogen water generator simplified for home use. This generator is easy to carry because it is the size of a clinical thermometer and operates on a dry battery. There are many products of the same kind in fierce competition. Our product is highly appreciated for generating high-concentration hydrogen water, and for its quick generation and use of easily replaceable dry batteries. Our product is selling stably because of these features. We will actively develop sales channels with future potential.

[Representative's message]
We are pursuing the convenience of general consumers and related business operators through our mainline business of manufacturing equipment related to waterworks. We are also considering the pursuit of beauty and health at the same time. The hydrogen water generator we now have on the market was also born from our wish to provide better products to people pursuing beauty and health. We will continue to improve our merchandising power and promote product development with the goal of contributing to our customers.

[Company structure for market development/overseas expansion]
Our current sales channels mainly include home shopping and Web-based shopping to secure direct deliveries to general consumers. We are considering cultivating new sales channels to allow direct deliveries to enhance profitability.

[Market share/Ranking]
We do not have general market data, but we are aware that we have been appropriately expanding our share.

[Awards and media coverage]
Our president Masashi Ito received the Science and Technology Agency Director General's Award for multipole magnetic field-type far-infrared water treatment equipment (April 1996).

Product release introduced in Kenshin, the Hokkaido Shimbun, and Nihon Ryutsu Sangyo Shimbun (July to September 2014).

Licensed contractor.

[Joint research and development]
We actively participated in joint research about a product released in the past (not our hydrogen water generator).

[Intellectual property]
Three patents, five utility models, and one design registration.

[Main Clients / Business History (domestic)]
Delivery to Shop Channel and other sales dealers.

This company is recommended by the following support organizations.

Hokkaido Head Office, SMRJ

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