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Latest update: 17/06/2022 14:39:18

Regina Fashion Supply Co., Ltd.

We have acquired ISO 9001 certification and are expanding our activities from wigs to the medical field.

We mainly develop, produce, and sell model wigs for the national barber and beautician license examination (head mannequins), fashion wigs, medical wigs, and Bioskin products for major cosmetic producers using our own elastomer processing technology. We have also been developing new products including model wigs that allow shaving, for the first time in the industry, and have acquired patents for these new products. Recently, we became Japan’s first model wig producer to gain ISO 9001 certification, and also entered the medical field.


Other presentation

[Company strength]
In 2015, we celebrated the 45th anniversary of our foundation. We enjoy the top share of the domestic market for the sale of models for the national license examination as a pioneer in barber and beautician training model wigs. While utilizing our technology for producing fashion wigs, medical wigs and other wig products as well as our elastomer processing technology unique to our Akita factory, we develop, manufacture and sell Bioskin products for major cosmetic manufacturers. We have developed medical training products using our elastomer processing technology and entered the medical field in 2014. Our Akita factory has introduced “kaizen” (improvement) activities under the prefecture’s specialist dispatch program, to increase our production efficiency. Coupled with strict quality control, we are determined to reinforce our brand power.

[Business description]
We develop, produce, and sell model wigs (mannequin heads) for the national barber and beautician license examination; develop, produce, and sell “Bioskin” products (skin models, make up training head mannequins, medical training materials and human body models) using technology we have developed; and develop, import and sell wig products (fashion wigs and medical wigs). We are also exploring new markets. In addition to Bioskin products, we have been developing new products including model wigs that allow shaving, for the first time in the industry, and have acquired patents for these new products. In June 2003, we became Japan’s first model wig producer to gain ISO 9001 certification. We recently entered the medical field.

Manufacture and sale of skin models, human body models, cosmetic training materials and mannequin heads

[Strength of products/technologies]
Our strength is the ability to develop our own products. Recently, we make effective use of the technology embodied in our Bioskin products that enjoy a high reputation in the beauty industry, and have entered the medical industry. In particular, we developed “Bioskin,” an elastomer product that feels like human skin, in order to accurately imitate the skin. Specifically, we aimed to create an artificial skin that can imitate various skin textures, such as softness, dryness, or wetness, of humans of various ages, from babies to the elderly; allows coordination of the transparency or color of the skin; and that can reproduce every pore or crease in the skin. Our Akita factory swiftly produces these products through all stages, from mold production to commercialization.

[Representative's message]
We apply the elastomer processing technology we have developed over many years in the beauty industry to our new products in the medical field. Our “Bioskin” medical training products are highly reputed in Japan and also enjoy an excellent evaluation in exhibitions in foreign countries, especially in Germany, which is medically advanced. Materials that feel like the human skin are required for simulated medical training to improve safe medical treatment and skills. We provide medical training materials from Akita to the world for medical students and clinical doctors to help enhance their technical skills and for patients around the world.

[Company structure for market development/overseas expansion]
The president takes the initiative to develop sales channels, while the sales staff gather information on needs directly from customers and supply them with the products they want including existing products and newly developed products. In particular, we focus on the beauty industry including schools dedicated to developing beauticians and barbers, as well as the medical industry including faculties of medicine and nursing science and medical vocational schools. Overseas, our general managers in charge of the commodity and product departments take the initiative in exploring sales channels in other countries through trading operations. As we have operated in China for many years and export products, we have brochures and instruction manuals in English. (We are registered in JETRO Akita’s Akita Trade Directory 2016.)

[Market share/Ranking]
Mannequin heads for barber and beautician training (80% market share for models used in the practical part of the national barber and beautician license examination), skin models (supplied to about 90% of major Japanese cosmetic companies)

[Awards and media coverage]
We received certification of Akita Prefecture Monozukuri Core Business. Monozukuri Core Business Support Project (Akita prefecture)

We have been featured in Akita Sakigake Shimpo, Yomiuri Shimbun, Nikkan Kogyo Shimbun, News Komachi by NHK Akita broadcasting station, ABS News Every by Akita Broadcasting Station, and “Super J Channel Akita” by Akita Asahi Broadcasting Station.

ISO 9001:2000 certification obtained in June 2003

[Joint research and development]
We started joint R&D with a university in Akita prefecture on a suture training plate, breast cancer palpation model, injection model, etc. in 2014. This project is currently under way.

[Main Clients / Business History (domestic)]
Model wigs for barber and beauty school,hair dye development (mannequin head) for hair care companies, Bioskin model (supplied to about 90% of major cosmetic manufacturers), and color chart (hair dye samples; we receive orders from 70% of major hair care companies)

[Main Clients / Business History (overseas)]
Bioskin models, Bioskin dolls (shipped directly or indirectly to major European cosmetic companies)

This company is recommended by the following support organizations.

Tohoku Head Office, SMRJ