Corporate
Profile

[Company strength]
Our company has expanded its fields of business mainly by applying embedded software and hardware technologies to mechatronics and chassis design products. This enables us to provide one-stop services that cover many manufacturing processes from planning to production for embedded software, hardware, machines, and other products. We provide Bluetooth application products and thermal printer technologies to major manufacturers on a regular basis. We have been particularly focused on developing related application products in recent years. This activity mainly centers on the BLUETUS product, and makes use of our expertise with Bluetooth technology. 

[Business description]
We plan, design, develop, and distribute embedded hardware, software, and machines. We excel at core embedding technologies relating to electronic circuits, FPGA, machines, and firmware design. We provide these services through the development of our customers’ strategic products. We also develop Bluetooth and Wi-Fi application products, sensor application products, and printers. 

[Industry]
Manufacturing

[Strength of products/technologies]
BLUETUS is a beacon terminal that easily distributes information to smartphones in the same area using Bluetooth technology. Information transmission to smartphones can be easily performed simply by inserting it into an electrical outlet via a USB power supply adapter. There is also a portable tag version that operates on a button battery. This device can provide new services by linking users’ smartphones with various kinds of location information. This product can be applied to both iOS smartphones and Android smartphones.

[Representative's message]
Our company was established in 2003. We have provided value to our customers by planning, designing, developing, and distributing embedded hardware, software, and machines. Our strength lies in the development of Bluetooth application products, sensor application products, and thermal printers. Every member of our technology department is involved in design and development. We are currently developing our business around the BLUETUS product, which we released last year. Bluetooth is the core technology of BLUETUS, so it can easily expand overseas because Bluetooth is an international standard. This is why we hope to actively conduct more promotions to acquire a larger share of the market. 

[Company structure for market development/overseas expansion]
More than half of our sales volume comes from dealings with major companies. Our executives, sales representatives, and section managers function as points of contact, and make proposals in daily operations to initiate more deals. We plan to arrange an organizational framework for overseas expansion, so that when we reach that point we can start to send messages to the world from Iwate. We are working under that slogan right now.

[Market share/Ranking]
We supply the world’s only beacon terminal that can be applied to both iOS smartphones and Android smartphones. 

[Awards and media coverage]
[Awards]
Good Design Award (2013); Special Award at Iwate Prefectural Invention Exhibition (2013).

[Media] 
EE Times Japan, “Local Companies Get Together to Provide New Services at the Tohoku Manufacturing Corridor” (November 21, 2013). 


[Authorization/Certification]
Strategic Core Technology Advancement Program; Subsidy for SME Manufacturers (twice); JST Revitalization Promotion Program.

[Joint research and development]
Tohoku Agricultural Research Center (development of a cow estrus detection system that utilizes low-power-consumption wireless technology, under the JST Revitalization Promotion Program, 2012). 

[Main Clients / Business History (domestic)]
Alps Electrics (consigned development, since 2003); Citizen Systems (consigned development, since 2005); Fuji Films (consigned development, since 2010); Nakanishi (consigned development, since 2013); many other major manufacturers. 

[Exhibition History/Information]
Smartphone & Tablet 2014 Fall (2014); Embedded Technology (2014).