Corporate
Profile

[Company strength]
Our Senjo washable tatami mats have the potential to be used as a new building material as well as their use as tatami mats with conventional functionality. Our Senjo products can be used for outdoor spaces and kitchen and bathroom applications where it has not been possible to use conventional tatami mats. They can be used at any location in a building or home, and their area of use has greatly expanded.

[Business description]
We have been manufacturing and selling tatami floor mats since our foundation. We handle both ordinary traditional tatami floor mats and our patented washable tatami mats under the brand name Senjo on a made-to-order basis. We manufacture tatami mats according to orders from customers throughout Japan.

[Industry]
Tatami floor mat manufacturing 

[Representative's message]
At present the market environment for traditional tatami floor mats made using Igusa rushes is shrinking, and price competition with competitors has also become severe. We can make use of our Senjo washable tatami mat technology to create spaces with a harmonized Japanese and Western-style atmosphere, which had not been realized before. Our product can be utilized for energy saving because of its high adiabaticity. We want to actively make use of J-Good Tech and make various proposals in response to inquiries from Japanese and overseas customers.

[Company structure for market development/overseas expansion]
We are a small-scale enterprise and do not have a sales system like a major company. We provide sincere responses to inquiries from customers by telephone, e-mail, and so on. We want to expand sales of nursing goods by introducing universal design while strengthening our sales of building materials in Japan. We plan to offer our products as building materials and for Japanese-atmosphere spaces for overseas expansion.



[Awards and media coverage]
[Awards]
Modern Craftsman (2001); Yellow Ribbon Medal (2004); the 4th Monozukuri Nippon Grand Award Kyushu Economy and Industry Bureau Director General’s Award (2012).


[Intellectual property]
Washable Tatami (Japanese Patent Registration No. 2005-240396), and two other registered patents.
Japanese Laid-Open Patent Applications: Two.
Japanese Utility Model Registrations: Two.