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Latest update: 20/06/2017 19:22:28

Naruco Co., Ltd.

We have a track record of producing 150,000 sets of seat frameworks per year.

We are an automobile part manufacturer founded in 1945. We mainly manufacture and sell frameworks for second-row seats and third-row seats of Toyota Land Cruisers. We produce 150,000 sets a year. We deliver our products to the Toyota Boshoku Group, including Toyota Boshoku, Toyota Auto Body, Daihatsu Diesel Mfg., and Toyoda Automatic Loom Works. We also have a track record of overseas deliveries. We possess know-how regarding various technologies such as sheet metal, pressing, and welding. We have expanded our business by satisfying various customer needs. We aim to make use of the J-GoodTech business matching site organized by the Organization for Small and Medium Enterprises and Regional Innovation to expand our transactions by 2020.

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Other presentation

[Company strength]
Our company is affiliated with Toyota Boshoku, which owns 20% of our capital. We participate in various committees in order to maintain a close partnership. This includes the Kaizen Promotion Committee, Safety and Health Environment Committee, Quality Improvement Committee, Productivity Improvement Committee, and Accounting Committee. This is how we are working to improve quality, enhance productivity, and secure complete safety. We are also jointly working with Toyota Boshoku on process improvement under the Toyota Production System, and pursuing activities to achieve thorough cost reduction. We communicate closely with community residents and community leaders. Actively integrating our company in the community enables us to make proposals and hold discussions. We also offer vending machine meals and drinks at low prices so that employees can work comfortably in our company.  

[Business description]
We have been handling sheet metal and welding for automobiles for over 60 years since our foundation in 1954. We now process and manufacture 150,000 sets of frameworks for the second-row seats and third-row seats of Toyota Land Cruisers every year as our main products. We are doing our best to acquire customer trust by always improving our quality, cost, and delivery time. Our corporate philosophy is to be straightforward. All of our staff are particular about Monozukuri craftsmanship and continue to provide products that satisfy our customers.



[Industry]
Transportation machine and tool (auto part) manufacturing

[Strength of products/technologies]
We conduct integrated production from the component production step (press, wire, and pipe parts) to the assembly step (electric arc welding and spot welding). We take advantage of our manufacturing experience with vehicle parts to handle various kinds of spot welding. This includes welding between iron plates, between iron plates and pipes, between pipes and wires, and so on. We weld iron plates from thin iron plates to planks (with thicknesses from 1.0 to 4.5 mm), pipes (diameter 10.0 to 32.8 mm), and wires (diameter 3.5 to 8.0 mm). We produce high-efficiency, high-quality assembly parts used for tightening bolts, press and rotary caulking, springs (screws), and so on.

[Representative's message]
We were founded in 1954 and celebrated our 60th anniversary in 2014. We started to work on sheet metal technology when the company was founded, and focused on pressing. We conduct integrated production using large press machines, and contribute to our customers. We have advanced our conversion from pressing processing, and we now focus on welding. We mainly work on seat frameworks, but we have only one client at present. Our goal is to make use of J-GoodTech to expand our transactions by 2020.

[Company structure for market development/overseas expansion]
Our factory technology office will respond to technical consultations. Staff from our technical division will also visit the customer for a detailed explanation if necessary. We are improving our corporate system. We have passed the third-year stage of our 2020 mid-term management vision, which includes the following goals. 
(1) We will develop business in Japan and abroad, with the goal of being a top-level welding part manufacturer.
(2) We will receive outstanding evaluations from our customers by providing high-quality, low-cost products with reliable delivery times.
(3) We will establish our original welding processing technology as a specialized welding manufacturer, which will contribute to product development.
(4) We will achieve a high return on assets (ROA) with a slim, lean business structure and innovative management.
Our second vision has been completed, and our third vision has been launched. We will pursue our first vision by developing our business in Japan and abroad.



[Market share/Ranking]
We have been receiving firm trust from our customers since 1953. We continuously deliver parts for Land Cruisers.



[Awards and media coverage]
[Awards]
Toyota Boshoku, TB Global Safety Silver Award; Toyota Auto Body, Quality Improvement Award; Toyota Parts Health Association, Special Award of Improvement; Toyota Police Station, Community Safety Activity; and so on.

[Media]
Okazaki Credit Union, “Okashin” for public relations; Kamekubi-cho, community paper.


[Authorization/Certification]
ISO 9001 and ISO 14001.

[Joint research and development]
We engage in the development of parts for new automobile models, the development of parts due to design changes, standardization and cost reduction for conventional parts, and so on. We discuss the specifications, materials, processing methods, assembly methods, and so on with engineers from the customer company. We conduct joint development with our customers, such as improvement proposals from our side.



[Main Clients / Business History (domestic)]
We have a track record of direct and indirect deliveries to Toyota Boshoku, Toyota Auto Body, Daihatsu, Toyoda Automatic Loom Works, and so on. 

[Main Clients / Business History (overseas)]
We have a track record of direct and indirect deliveries to the overseas bases of Toyota Motor, Toyota Auto Body, and so on.

This company is recommended by the following support organizations.

Chubu Head Office, SMRJ
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