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Latest update： 26/02/2020 10:25:09
Nihon Naming & Reserch Co., Ltd.
We have an excellent track record of creating names for products, companies, techniques, etc.
Our main business is name development, which started based on market trends. We handle a wide range of names, including company names, technique names and function names, focusing on brand names. We also create names for overseas including America, Europe, and China. We assist with various research related to names and naming such as slang research by native speakers and image research by general consumers. We have an excellent track record of creating brand names for not only B-to-C but B-to-B products and techniques (function names). Our work includes Cheeza (desserts), Ikkomon (shochu (distilled spirit)), Marugoto Kajitsu (whole fruits: foods), Vissel Kobe (soccer team), and Levorg (car).
- Our experienced creators will propose names with high potential as registered trademarks for Japanese domestic products and services as well as global brands.
Our company quickly proposes names that can be registered as trademarks. We apply over 30 years of experience and achievements to express brand concepts and merchandise or service features with unique, market-competitive names.
Products and services you have confidence in do not attract attention or are not easily designated by their item numbers. You can establish the positions of such products and services in the market and discriminate them from other brands only by giving names to them.
We can provide total support from the naming of domestic and global brands to native checking (slang checking) and trademark registration.
[Company strength] We come up with names that are differentiated from and superior to those of rival companies, by utilizing our database of keywords accumulated over 30 years. We consider the product characteristics, points to be appealed, positioning and image creation of products, advertising strategy, packages, price setting, etc. We have also developed brand names for not only B-to-C products but B-to-B products, and techniques (function names), and can quickly suggest names for a wide range of businesses. We offer integrated support for all processes ranging from development of logo designs to trademark research to applications by a corporate attorney. [Business description] Our main business is name development, which started based on market trends. We handle a wide range of names, including company names, technique names and function names, focusing on brand names. We also create names for overseas including America, Europe, and China. We assist with various research related to names and naming such as slang research by native speakers and image research by general consumers. We also hold seminars and workshops on names based on the requests from client companies. [Industry] Name Development, Investigation, Logo Mark DesignName development and research related to names [Strength of products/technologies] We suggest names within one week (usually five to seven days) from our explanations and suggestions, after conducting a simple prior check of trademarks using overseas trademark databases in addition to Japan Platform for Patent Information (J-PlatPat), which enables us to create names with a high possibility of trademark registration. We create names using understandable, easily recognizable expressions from the viewpoints of both the developer and consumers. We can also consider global implications, such as checking of slang by native speakers. [Representative's message] We offer integrated support ranging from strategic name development to trademark registration. Names are a communication tool for not only domestic development but also global development, conveying the advantages and boosting recognition of a brand, and can have monopoly power. Naming is indispensable in all industries, such as for Japanese companies expanding overseas and overseas companies including Chinese ones entering the Japanese market. We have created names for many companies in such situations. We help customers differentiate their new products and services. [Company structure for market development/overseas expansion] We work with a Chinese trademark agent, and can respond in English and Chinese. For global naming, our external staff outside the company can carry out checks for problems in key languages. [Awards and media coverage] [Awards] [Media] [Joint research and development] Same as examples of actual results of development, describing application examples. [Intellectual property] (Trademark) Registration Number 4338226 “Nihon Naming & Research Co., Ltd.” [Other sites] OSAKA [Main Clients / Business History (domestic)] We deal with major companies in various industries including food, beverages, automobiles, housing construction, apparel, pharmaceuticals, medical apparatus, cosmetics, health food, etc. [Main Clients / Business History (overseas)] We have worked on brand names of Japanese companies for overseas use. We also propose names in Japan to Chinese-based companies.
This company is recommended by the following support organizations.
- Kansai Head Office, SMRJ