Corporate
Profile

[Company strength]
Our company has been nurturing high-frequency analog circuit design and manufacturing technologies for many years through our production of TV reception devices. These technologies allowed us to quickly develop and launch new products earlier than any other manufacturers in the industry. This was done just in time for the technological innovations that came with Japan’s nationwide migration to terrestrial digital broadcasting and 4K/8K broadcasting. In order to add to these technologies we have been practicing the Toyota production system to deliver auto parts to major automobile manufacturers. We can apply this production technology and quality control method to suggest an optimal production system for individual customers. We are also actively promoting cost optimization by making the most of our overseas sites for parts procurement and offshoring. These include sites in Taiwan, China, Hong Kong, Southeast Asia, and Sri Lanka. This was made possible by the fact that we have been focused on overseas expansion since 1980. 

[Business description]
Our company has been supplying mass-produced parts to Japanese automobile manufacturers through a major car interior parts manufacturer since 1955. We manufacture car interior parts and goods, and design, develop, and manufacture on-board electronic devices. We were consigned with TV antenna production by a leading TV antenna manufacturer after designing, developing, and manufacturing TV reception devices. These TV antennas are now manufactured in Japan, Dongguan City in Guangdong Province, China, Hong Kong, and Sri Lanka (parts are also procured overseas). The finished products are supplied to the market. We have also started to plan, design, and develop collaborative new products with manufacturers in various other fields. We help these partners in various ways by giving shape to their ideas in prototypes, procuring parts overseas, and lowering costs with offshore production. 

[Industry]
Electronic device and auto part manufacturing

[Strength of products/technologies]
We conduct major manufacturing processes in-house to launch products quickly. We achieve this by possessing the necessary technologies and equipment, including the following.
Technology to design high-frequency analog circuits, covering frequency ranges from 300 MHz to 3.2 GHz.
The Agilent Network Analyzer to evaluate and test the performance of our technology.
An SMT line to mount electronic components on a designed circuit board. This includes three pieces of high-speed equipment and one piece of low-speed equipment, both of which are Yamaha products, one piece of Fuji high-speed equipment, and so on.
High-precision 28-µm 3D fabrication machine for prototype making.
A press line (22 units) for mass production.
A resin molding line with six molding machines in the 88- to 218-ton class, and three vertical molding machines.
Test equipment including US-made MicroView 3D image inspection and measuring instruments, a GraphTec constant temperature test machine, Shimadzu X-ray fluorescence spectrometers, visible light spectrophotometers, and so on. 


[Representative's message]
We are strongly aware that the home electronics appliance market in Japan has been shrinking for quite some time both in terms of unit sales and selling prices. We also know that the overseas market and the automobile market are in a similar situation in which customers are not satisfied with conventional offerings. I think it is our mission to think of ways to create new markets, and offer customers something that has not existed before. With this mission in mind we will work against the silo effect, and break with precedent to focus on having a new sense of value and learning from customers. This will be done as we work hard to acquire new customers. 

[Company structure for market development/overseas expansion]
Our auto parts operation and TV reception device operation used to be located in different plants within our group. Our company was reorganized by integrating these operations as well as the design and development departments. This was done so that we would have a new corporate culture that brought together everyone’s sense of value, and it has become easier to make proposals to customers. We also reviewed our production capabilities and administrative functions in our domestic Japanese and overseas sites, and reorganized into a simple structure. The overseas sites were optimized for mass production, while sites in Japan were modified to facilitate development. Our organization has become more efficient, and structural costs have been reduced. We will send more Japanese workers abroad and nurture international human resources so we can enhance our proposal-based sales capabilities.

[Market share/Ranking]
Top TV antenna supplier plant (mass-produced products); Japanese automobile manufacturers (mass-produced products, as a secondary subcontractor). 

[Awards and media coverage]
[Awards]
Excellent Cost Reduction Award (received from a customer in 2014); and so on.

[Media]


[Authorization/Certification]
ISO 9001; ISO 14001; TS 16949; CCC. 

[Main Clients / Business History (domestic)]
Hayashi Telempu (car interior parts, goods, and on-board electric devices); Maspro Denkoh (antennas, and other TV reception devices). 

[Main Clients / Business History (overseas)]
Wuhan Linjun Auto Trim, Guangzhou (car interior parts); Hayashi Telempu (Shanghai) (car interior parts); Guangdong Kelon Fittings Co., Ltd. (TV antenna units).