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Latest update: 22/11/2017 02:06:58

Goto Riken Co., Ltd.

Our company provides unique technology for batch plating of composite materials.

We have been expanding our business specialized in metal surface treatment or plating. We mainly handle parts for transportation equipment (cars and motorcycles) and musical instruments, which are local industries in Hamamatsu City. We also manufacture and sell light electric appliance parts and dedicated machine parts. We have about 200 customers including Yamaha Motor, Suzuki Motor, Honda Motor, Kawasaki Motors Japan, Toyota Motor, and other major companies in Japan. Batch plating for composite material products made of cloth, leather, rubber, and plastics used to be impossible. We solved this plating issue by devising a preprocessing method and sequence. Our Jewelry Plating composite material plating is applied to various products and has been attracting attention.


Other presentation

[Company strength]
Our company handles many kinds of plating. This includes Ni plating, Cr plating, copper plating, brass plating, soft alumite treatment, hard alumite treatment, color alumite treatment (red, blue, gold, black, and gray), passivation, and electrolytic chromate treatment. We excel at high-mix low-volume production at short turnarounds. We accept even single-piece production orders and deliver ordered products on the same day at the earliest. We concluded a contract with Seino Transportation through a joint order reception system for platers organized by local plating agencies. We are now promoting smooth transactions with remote customers based on a contract to expand our markets.

[Business description]
Our company was established in Hamamatsu City and we have celebrated our 45th anniversary. We specialize in metal surface treatment and plating. Local industries in Hamamatsu City include transportation equipment-related parts for cars and motorcycles and also musical instrument parts. We have relationships of trust and a track record with about 200 companies manufacturing light electric appliance parts and dedicated machine parts. The 2008 financial crisis caused local industries in Hamamatsu City to decline. Our business area has been expanding since then and has reached as far as Gifu, Niigata, and Yamanashi Prefectures. We developed Memorial First Shoes as our in-house product, and are distributing this service through seven sales agencies in Tokyo and one in Shizuoka.

Metal working (plating)

[Representative's message]
We developed Memorial First Shoes as our new business. This in-house service won the Shizuoka Prefecture New Business Grand Award and attracted extensive attention including the mass media. We hope to win grand awards at national conventions to improve awareness of our company on a national scale. We will create a culture of Memorial First Shoes by 2020, the year of the Olympics, and grow it to a level including sales in New York. The LED business is brisk among our conventional businesses, but we will continue to cultivate markets to receive orders for products other than LEDs. We will participate in exhibitions in areas with a weak plating industry through our local organization for joint order reception by platers for reliable market cultivation.

[Company structure for market development/overseas expansion]
We will establish an overseas business expansion system based on our Tokyo sales agency network for our in-house Memorial First Shoes service as our new business. We will create a culture of Memorial First Shoes by 2020 and establish a system of showcasing it to foreign visitors at the Olympic Games. There is a custom in countries other than Japan of plating children’s shoes and having them taken to their wedding ceremonies. We will take on the challenge of overseas competition with Cool Japan quality. We will prepare an in-house system to actively cultivate sales channels by exhibiting at trade fairs with existing businesses, participating in business content services, and offering information through the media.

[Awards and media coverage]
The 24th Shizuoka Prefecture New Business Award; Hamamatsu Machine and Metal Skills Competition (Decorative Chromium Plating), Grand Prix (FY2001).

2015: Chunichi Shimbun, Shizuoka Shimbun, SBS Radio, K-mix Radio, Footwear Press, and Fuji Shoko Joho.

Acquired ISO 14000 certification (2007); Business Innovation (2014); Business Innovation and Sales Channel Development (2014).

This company is recommended by the following support organizations.

Kanto Head Office, SMRJ