Corporate
Profile

[Company strength]
Our company worked with university researchers to conduct R&D on energy saving devices for refrigerators. We decided to independently manufacture and sell a product based on the findings from this research and verification tests at major companies. More than 300 units have been installed in freezing and refrigerating warehouses, chemical plants, food plants, supermarkets, and data centers. We provide all processes from pre-installation studies and post-installation verification of energy saving effects to follow-up on actual energy conservation. This has made it possible for us to install a large number of units, and the energy saving effects have proven to be higher than expected in all of these locations.

[Business description]
Our company develops, manufactures, and sells spiral pipes (Miracle Coil). This product enhances the condensation efficiency of coolant and saves energy, just by attaching it to the liquid pipe of an industrial refrigerator or air conditioner.
Development and Manufacturing: All processes are conducted in-house to differentiate us from competing companies.
Installation: Installation is consigned to installers of air conditioners or other equipment.  Sales: Products are sold through air conditioner installers and sales companies under consignment sales contracts. 


[Industry]
Manufacturing

[Strength of products/technologies]
Our product appears to be simple, but it can be retrofitted to existing refrigeration or air-conditioning equipment in a short period, and effectively reduces energy consumption right after installation. It has no need for a motor or maintenance, and poses no risk of failure after installation. Freezer or air conditioner performance tends to be insufficient in summer due to the high temperature outside. This product helps maintain high cooling capabilities, which allows the user to decrease the contract demand so that electricity charges can be reduced by a large margin. This simple-looking product has been has been finely designed and cannot be easily imitated because of its structure.

[Representative's message]
CO2 reduction is an important global issue, and it had been said that major Japanese companies were running out of ideas for emissions reduction measures. Energy saving products for air conditioners and refrigerators can be our biggest strength in this context, because such products had been said to be impossible. Some Japanese companies that are operating overseas are trying to reduce CO2 emissions in other countries. One major company that installed our product is currently considering installing it in their plant in Thailand. We hope to use this as a foothold to start participating in exhibitions and increase our sales in Asian countries.

[Company structure for market development/overseas expansion]
We visited Vietnam as our first step this year toward expansion, mainly to Asian countries. However, the business talks came to a halt when we discovered that energy conservation in Vietnam was different from Japan. We have since targeted Singapore and Thailand, where electricity charges are closer to those in Japan. We have started to train employees so that they can conduct market research and trading business for these markets.

[Market share/Ranking]
This is a relatively new type of product, for which the exact figures are unknown even to industrial organizations. None of the competing manufacturers disclose the related figures, so it is hard for us to ascertain the scale of the market. 

[Awards and media coverage]
[Awards]
Environment Business Women Award at Eco Japan Cup 2013, hosted by Ministry of the Environment, Ministry of Land, Infrastructure and Transport, Ministry of Internal Affairs and Communications, and Sumitomo Mitsui Banking (January 2013).

[Media]
Nikkei Sangyo Shimbun (May 12, 2014); Nippon Reito Shimbun (December 25, 2013); Teikoku News, Saitama Prefecture Edition (September 26, 2012). 


[Authorization/Certification]
25th, 28th, and 30th Certain Research and Development Plan (Ministry of Economy, Trade and Industry); Innovative Manufacturer/Service Provider (supplementary budget, 2013); J-PARK Materials/Life Science Experimental Facility (MLF); supporting member of Greater Tokyo Initiative.

[Main Clients / Business History (domestic)]
Our products have been adopted by Dainichiseika Colour & Chemicals Manufacturing, Kanto Unyu, Ukima Gosei, automakers, auto parts makers, supermarkets, warehouses, transportation facilities, and egg processing plants.

[Exhibition History/Information]
12th Business Exchange Meeting (hosted by Towa Shinsei Kai at Yamada Green Dome Maebashi in Gunma Prefecture, on Tuesday, November 10, 2015); ENEX 2016 at Tokyo Big Sight in Tokyo, January 27 (Wednesday) to 29 (Friday), 2016.