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Latest update: 30/11/2016 18:31:28

Hirotani Co., Ltd.

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[Company strength]
We pursue NV (noise/vibration) reduction, recycling, and weight reduction following the keyword “sound creation.” These efforts are driving the growth of our company. All processes including R&D, experiments, and manufacturing are conducted in-house. This system always enables us to create satisfying product for our customers. We can now supply the same quality parts in China, Mexico, and Thailand, in response to offshoring in the auto industry. 

[Business description]
Our company manufactures auto parts (soundproofing components, and interior/exterior parts). The interior of a vehicle needs to be quieter and more comfortable in this era of diversifying car lifestyles. Cars are also required to be lightweight, and fully equipped with recycling technologies. We enhance technology through daily R&D activities and deliver manufactured parts to keep up with the needs of the times, and to offer more comfortable interior spaces. 


[Strength of products/technologies]
Our company can develop practical soundproofing specifications through raw material development (for soundproofing material, using evaluation and experiment equipment). We can also provide NV analysis of actual cars, and analysis of interior noise. We can materialize and optimize the customer’s needs faster than any other companies. We will propose high-performance, low-cost, environmentally friendly products. This is done by making use of our 50 years of accumulated know-how since our establishment, and the results of evaluation tests with the latest equipment. 

[Representative's message]
The world economy has reached a turning point in many ways. I believe that now is the time for Japanese Monozukuri craftsmanship culture to realize its full potential and shine through. We hope to carefully build up our company step by step in Hiroshima, and continue to take on new challenges. I hope to continue working hard together with my staff to leap from Hiroshima to the world, and to create our company’s Monozukuri craftsmanship in a form the world needs. 

[Company structure for market development/overseas expansion]
We are required to develop quality control technologies and to supply the same quality products around the world without losing cost competitiveness as offshore production expands in the auto industry. This is why we have procured raw materials, equipment, and devices from the same domestic and overseas sources, and established an organizational framework for developing production and material technology. We also established an overseas operation department in April 2015 as a dedicated department that facilitates overseas expansion, including technological partnerships and marketing and business tie-ups with overseas companies. 

[Market share/Ranking]
Our products are included in almost 100% of Mazda vehicles.

[Awards and media coverage]
J-ABC Special Award (Daihatsu Motor); Product Power Enhancement Award.

Nikkei, on the opening of our Kyushu Plant (February 19, 2014). 

ISO 9001, ISO 14001.

[Joint research and development]
Fabrication Method for Vehicle Interior Parts (patented); Vehicle Fender Liner (patented); and so on.

[Factory (domestic)]

[Main Clients / Business History (domestic)]
Mazda Motor; Daihatsu Motor; Toyota Motor; Nissan Motor; Mitsubishi Motors.

This company is recommended by the following support organizations.

Chugoku Head Office, SMRJ

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