Corporate
Profile

[Company strength]
Our total competitive advantages are built on : rich experiences on merchandise security industry, fast delivery, flexibility, good products quality and reliability.

All employees and departments are in the same building, including the president and the sales, technology, and general affair departments, so communications, reporting, settlement, and shipping are smooth and fast. This is why we can respond to sudden orders on the same day following our motto of “ship today's order within the day.” Customer calls are not transferred around the company, and complaints are reviewed and answered immediately. Our Losscon product features high quality and user friendliness. We also try to provide swift, polite, and thorough responses by making use of our agility and flexibility as an SME. 

[Business description]
Matsuo Sangyo Co., Ltd. was founded in 1984 and has been at the forefront of anti-theft solution developments ever since.  We are the first company to provide line-alarm system in Japan.  We invest in research and development to ensure that our products continue to meet our customers' needs and to provide extensive range of anti-theft solutions.  We are committed to satisfy our customers with superior quality, value and service.  Matsuo Sangyo Co., Ltd. is also a member of the Japan Security Systems Association.

Our company manufactures and sells line-alarm systems mainly for products displayed at electronics retail stores and cell phone shops. We also provide after sales services, such as installation, operating instructions, follow-ups, and maintenance. 

[Industry]
Manufacturing

[Strength of products/technologies]
Up to five units can be connected with a LAN cable, and can be operated with a single AC adapter. The control lamp is equipped with a receiver for the remote control. You can hide the unit inside a fixture to avoid tampering. Operation of the unit such as power on/off, alarm off, and reset is possible by putting the control lamp on the fixture. The unit continues monitoring in backup mode (runs on batteries). It gives off an alarm if anything unusual is observed even when the breaker has dropped (at night), power is cut off, or the AC power cord is pulled out. Another excellent feature is the reset function after an alarm goes off due to a fallen sensor switch or other reasons. The alarm goes off again 90 seconds later if the cause is not resolved by moving the sensor switch back to the original position, and so on. The alarm will ring again as soon as it is turned on even if the alarm is stopped by turning off the power.

[Representative's message]
Our company's code of conduct is “Creation, Speed, and Reliability.” We will create excellent anti-theft devices, and commit ourselves to contributing to the formation of a world where shoplifting is no longer possible. 

[Company structure for market development/overseas expansion]
Customer service personnel in the general affairs department function as a point of contact for overseas companies. We are preparing our organization for this purpose by creating a website, instruction manuals, and device indications in English, the use of multiple AC power sources, and so on. 

[Market share/Ranking]
We have a share of over 60% of the line-alarm system market in Japan. We are the pioneer of line-alarm security devices. Our product has penetrated the market for so long that all other line-alarm security devices are called by our product name “Losscon,” whether or not it is our product.  

[Awards and media coverage]
[Awards]
Japan Institute of Invention and Innovation, Fukuoka Branch, Award of Excellence for theft-prevention products (1989) and electronic vehicle warning devices (1990); Japan Crime Prevention Association, Social Security Contribution Award (1999). 

[Media]
Mainichi Shimbun, Ariake Shimpo, Dempa Shimbun, Nishinippon Shimbun, Asahi Shimbun, Bohan Bosai Shimbun, and other newspapers have mentioned our products. These include shoplifting prevention devices, onrushing vehicle alarm devices, home-use emergency call devices, measuring instruments for driving schools, and intension transmission devices for incurable disease patients. 


[Authorization/Certification]
Registration of utility model - 5  Registration of design - 6  

Japanese Utility Model Registration: 5; Japanese Design Registration: 6.  

[Joint research and development]
Our Convey input support device for physically disabled persons was developed as a result of joint efforts with the Ariake National College of Technology and Omuta Hospital (national hospital). This jointly developed product is aimed at improving quality of life for people with intractable neurological diseases, with a focus on muscular dystrophy and ALS. Convey allows the user to register and operate five remote-control functions, and activate a bell-ringing device (ringing the bell requires a separate conversion cable). The switch can be selected from four types, including joystick types (large, medium, and small), and a miniature type. The joystick type switches function regardless of the tilt angle, over a range of virtually 360 degrees. They are also designed to be activated with a small amount of force, so the user can operate them using the neck, chin, foot, or other body parts.

[Main Clients / Business History (domestic)]
Yamada-denki, Bic Camera, Yodobashi-camera, Laox, Kitamura, and so on.Our products are directly purchased by Yamada Denki, Kojima, Bic Camera, Kitamura, K's Holdings, Yodobashi Camera, PC Depot, Nojima, Laox, and other companies. 

[Main Clients / Business History (overseas)]
Our products are used by Best Denki Hong Kong and Nojima Cambodia through their headquarters in Japan.