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Latest update： 10/01/2020 14:25:12

Yamashita Denki Co., Ltd.

We are experienced in manufacturing plastic molded products for automobiles.

We are engaged in plastic molding. Our main products are parts for automotive equipment, information equipment, and medical equipment. We have an integrated production line for mold manufacturing, coating, laser cutting, and assembly. We have confidence in our plastic flow analysis technology and two-component molding technology. We meet various customer requests with our high mold accuracy and careful support. We have conducted joint R&D with the Yokoi Laboratory, Institute of Industrial Science, the University of Tokyo under the subject of ultimate injection molding.

Inquiry

Sales Pitch

Details of business, products, technology, etc.

Company strengths and details of business

[Company strengths]
We excel in plastic flow analysis technology and technology for molding using different materials (two-color molding). We provide customers with high satisfaction with our precision molding and detailed response to customers. We can offer trial manufacturing and evaluation in Shinagawa, Tokyo, whose convenience has been well received by customers (20 minutes from Haneda Airport; 3 minutes on foot from Aomono-yokocho Station of Keihin Kyuko). We have an overseas production base in Suzhou, China for transactions in China. We have a computer board subsidiary company so we can respond to needs for combinations of plastic and electronics (electronic equipment). 

[Details of business]
We manufacture and sell plastic molded products used for purposes related to automobiles as well as information and medical equipment. Our manufacturing base is in Minami-Alps City, Yamanashi Prefecture. We have an integrated production line including mold manufacturing, coating, laser cutting, and assembly. We have management technology and a quality management system for mold manufacturing, trial manufacturing and evaluation, and mass production based on our CAD/CAM system. Our headquarters as well as management, sales and marketing, engineering, and procurement departments are in Shinagawa, Tokyo. Our technology development department has developed patented technologies and sells patent licenses.

Overview of products and technology

[Product and technology strengths]
We excel at difficult weldless molding, thin molded products (thickness of several hundred μm), molded products of uneven thickness, non-molded products that have irregular shapes, and products with a high-quality external appearance, by making use of Y-HeaT (rapid heating and cooling technology for surfaces of mold cavities), which is our patented technology. We have a proven track record for cluster panels for automobile cockpits. We offer decorative products as well as molded products having waterproof, drip-proof, dustproof, or lightproof functions. In order to respond to various customer requests, we make use of our technology for molding using different materials (two-color molding), something that we have improved on for 50 years. We manufacture molds for molding using different materials in our molding plant. Therefore, we can quickly respond to needs for updates, modifications, etc.

For matching

[Representative’s message]
We are running our business while addressing important issues such as enhancing functions (sales and marketing, engineering and manufacture) in Japan, establishing an operating structure for our overseas plants, and developing human resources who can be active overseas. Making a difference to gain a competitive advantage is essential for us to increase orders. We are always considering the kind of markets and products we should use our technology for. We hope to develop new customers in relation to residential and industrial equipment and devices, as well as automobiles and information and medical equipment. We also aim to increase our volume of business in overseas markets by selling our patented technologies through YAMASHITA ELECTRIC (SUZHOU) CO., LTD., which is our overseas base.

[Internal system for marketing channel development and overseas development]
We have a system in which our sales and marketing department cooperates with our engineering department to accurately understand customer needs, make proposals, and give advice in a positive manner. Our sales and marketing department consists of staff for new products and those for existing products. We participate in exhibitions about twice a year for public relations activities. We have dedicated staff for exhibitions in the sales and marketing department. We established an organization that can communicate in English and Chinese to promote our overseas business. They provide support for the sale of patented technologies overseas, improvement of plant operations in YAMASHITA ELECTRIC (SUZHOU) CO., LTD., and measures for the Chinese market. This year, we joined a dedicated portal site for the automotive industry. We aim to use it for our sales and marketing strategies and tactics.

Other presentation

[Company strength]
We excel in plastic flow analysis and two-component molding. We provide great customer satisfaction with our high mold accuracy and careful customer support. The trial manufacturing and evaluation service we offer in Shinagawa, Tokyo is highly appreciated among customers for its easy access. (Three minute walk from Aomono Yokocho Station, which is about 20 minutes from Haneda Airport on the Keikyu Main Line). We have an overseas production site in Suzhou for transactions in China. We also have a computer board manufacturer as our subsidiary to meet needs linking plastics and electronics (electronic equipment).

[Business description]
We manufacture and sell plastic molded products for automotive equipment, information equipment, and medical equipment. Our manufacturing site is located in Minami Alps City, Yamanashi Prefecture. We have an integrated production line for mold manufacturing, coating, laser cutting, and assembly. We possess management technologies and a quality management system for mold manufacturing using a CAD/CAM system, trial manufacturing and evaluation, and mass production. Our head office is located in Shinagawa, Tokyo and organized into administration, sales, engineering, procurement, and technology development departments. The technology development department develops technologies and also sells licenses for patented technologies.

[Industry]
Plastic product manufacturing

[Strength of products/technologies]
We excel at manufacturing products with very difficult weldless forming, thin wall forming (several hundred microns thick), uneven thickness forming, irregular shapes or no forming, and high appearance quality. We manufacture these products using our patented Y-HeaT technology (mold cavity surface quick heating/cooling technology). We have had great results with instrument panels for automotive instrument panels. We have brushed up our two-component molding technology for 50 years. We use this technology to provide molded products to meet various customer requests. This includes decoration, waterproofing, drip-proofing, dustproofing, or light-proofing. We manufacture molds for two-component molding in our molding factory, so we can modify or correct them speedily.

[Representative's message]
Our corporate management has priorities from enhancing domestic functions (sales, technology, and manufacturing) to establishing an operation system for overseas factories and rearing human resources. How can our company be distinguished and made competitive to receive more orders? We are always considering and executing measures to reflect technologies in markets and products. We want to acquire new customers for automotive, information, and medical equipment, and also for housing facilities and industrial equipment and machinery. We also want to sell our patented technologies outside Japan and increase overseas sales through Yamashita Electric (Suzhou) Co., Ltd.

[Company structure for market development/overseas expansion]
The sales and engineering departments work together under our corporate system. They appropriately capture customer needs and proactively give advice. Our sales staff is divided into a team that seeks new products and one that handles existing products. We participate in event exhibitions about twice a year to introduce our company. We have sales staff dedicated to exhibitions and also English-speaking and Chinese-speaking staff in our overseas business promotion division. This division sells our patented technologies, strengthens the factory operations of Yamashita Electric (Suzhou) Co., Ltd., and supports activities in the Chinese market. In this fiscal year we jointed a dedicated portal site for the automotive industry to promote our sales strategies and tactics.

[Market share/Ranking]
We have a high ranking (top or second) in our market share for instrument panels to major companies. We estimate that we are in the top 5% in the industrial resin manufacturing industry (fifth if there are 100 companies).

[Awards and media coverage]
[Awards]
Fujitsu TEN, Best Quality Award, 2012; Panasonic Excellent Company, Best Technology Development Award, 2008; visit by the Emperor of Japan in September 1999.

[Media]
(1) Our technology was introduced in Nikkei Automotive (July 2011).
(2) Reports on our company were carried in Plastics Age magazine (November 2009), etc.
(3) We were introduced on Nikkei BP Net news (2011).

[Authorization/Certification]
ISO 9001, ISO 14001, and UL (C1030).

[Joint research and development]
Joint research with the Yokoi Laboratory, Institute of Industrial Science, the University of Tokyo through the Technology Licensing Organization of the Foundation for the Promotion of Industrial Science. Subject: Ultimate injection molding.

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