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Sales Pitch

We succeeded in developing and commercializing the “smallest device in the world” made in Japan! We hold patents for devices!

[High-performance bone conduction devices recognized all over the world]
We have developed a dynamic method that has never been used before with bone conduction devices. This method has a wide range of sounds and does not consume much electricity. We succeeded in commercializing the first bone conduction products for listening music in the world and received an award at “CES 2009 Innovation Awards” for them. Furthermore, we also received the “Jury's Special Award” at “2009 Nikkei Excellent Product and Service Awards” for our bone conduction earphones that are equipped with a 10-mm device, which is the smallest in the world. Additionally, we also realized a bone conduction pickup technology. Taking advantage of our patent, this technology that enables sending and receiving using one bone conduction device is estimated to be useful in various fields.

[Made in Japan: from Japan to the World]
Our high-performance bone conduction devices are recognized all over the world. We created a fully mechanized mass production system in Japan to manufacture devices with high quality.

[Providing devices according to customer needs]
We obtained patents for devices and succeeded in developing and commercializing devices. We can make proposals and provide products based on the achievements. 
We also conduct improvements to our devices to meet customer requirements. 
Our devices are widely used for medical care, communication, music, and other fields. 

Communicating in a comfortable way even in a noisy environment or at a site in which sound leakage needs to be reduced! Bone conduction communication system “A-hum”

[Characteristics of bone conduction devices]
We succeeded in developing a bone conduction communication system that can be used even in a noisy environment by applying bone conduction technology. 
  We established the technology that enables sending and receiving by one bone conduction device and we obtained a patent for it. We believe that this technology cannot be imitated by others. 
You can communicate in a comfortable way even in a noisy environment or at a site in which sound leakage needs to be reduced, without being affected by surroundings. 
This innovative system had a great response and was selected for “Monozukuri Craftsmanship New Selection in Kansai, METI-Kansai” in 2014.

[“A-hum” attached to a helmet]
You can communicate without covering your ears by using this product. Therefore, you can perform your task safely, listening to ambient sounds, while protecting your ears. You can also use ear plugs or the like in noisy environments. 
You can perform sending and receiving by one bone conduction device. This product picks up the vibration of bones of a speaker and transmits them to a receiver. Therefore, you can communicate without being affected by surroundings.

[Bone conduction earphone + high-performance microphone]
You can use this one ear bone conduction earphone at a quiet wedding hall, restaurant or the like without worrying about sound leakage. This product can be used by more than one person by adjusting transceiver channels. You can clean it with wet towel or the like after use. Therefore, they are popular with customers who use them for factory tours.

Making conversations smoother by using our bone conduction devices for hearing aids!

[Characteristics of bone conduction devices]
We succeeded in developing bone conduction devices for hearing aids. 
　Our devices produce clear sounds that are different from those of conventional bone conduction devices. 
　In contrast to air conduction systems in which large sounds are produced, vibration is used in bone conduction systems. Therefore, strain on your eardrums is relatively small, and you do not become easily tired even if you use it for a long time.

[Bone conduction sound collectors]
Our “EARSONIC” series are products with bone conduction sound collector equipped with the smallest cone conduction device in the world. We recommend this series to customers for whom air conduction hearing aids did not fit or who feel uncomfortable using hearing aids. 
Even if you think you are not good at using devices, you can easily use our products with simple operation.

[Aiming to manufacture and sell hearing aids]
We are registered as a “medical device manufacturer” and have a “second-class marketing license for medical devices.” We aim to sell hearing aids. 
We established a fully mechanized production system in Japan to manufacture products with higher quality. 
We will enter the global market with our products made in Japan.

We succeeded in commercializing the first bone conduction products for listening music in the world!

[Characteristics of bone conduction devices]
We have developed a dynamic method that has never been used before with bone conduction devices. This method has a wide range of sounds and does not consume much electricity. We developed the first bone conduction products for listening to music in the world and attracted attention all over the world. 
We have also commercialized various devices such as devices in which sounds produced by woofers are emphasized, and the smallest devices with reduced vibration, which can be used according to the genre of music.

[Bone conduction headphones]
We developed “Goldendance AQUA” with the concept of “wearing” music rather than “listening” to music. We focused on a “wide range of sounds,” “real sounds,” and “lively sounds” when developing the products and received an award for them at the “CES 2009 Innovation Awards." You can use them without covering your ears. Therefore, they are suitable for when you want to use headphones while listening to ambient sounds on your runs, or the like in a public place. We are researching and developing headphones with higher performance.

[Bone conduction earphones]
“Bone conduction” for listening to sounds with “vibration of an oscillator.” Our “SOUNDBONE” is equipped with the smallest bone conduction device that produces minimum vibration. You can use them comfortably even in a train where the sound leaks need to be reduced. We received the “Jury's Special Award” for them at the “2009 Nikkei Excellent Product and Service Awards” as ear-friendly earphones. You can use them comfortably without feeling pressure because they transmit vibration to the external ear cartilages and you do not need to push them deep into your ears. 
Based on our patents for the devices and experience in the development, we can commercialize products according to the genre of music by emphasizing sounds produced by a woofer, softening the sounds, and by other means.

Other presentation

[Company strength]
Our company has been developing bone conduction technologies, acquiring patents on bone conduction, and planning and selling products since 2002. We have accumulated experience and knowhow in bone conduction from product development to sales throughout our history. Our bone conduction hearing aid joint product development with Kansai Medical University was selected by the Ministry of Economy, Trade and Industry in its program to develop medical equipment and devices to solve unmet medical needs. This development is now in progress. We are also conducting an industry-university project with Kumamoto University regarding vibrator performance evaluation. We have established cooperative relationships with several universities for technical development by exchanging academic research cases through the Acoustical Society of Japan. We have a human network and cooperative relationships for new product development.

[Business description]
Our company plans, designs, and manufactures bone conduction products.
We plan, manufacture, and sell bone conduction communications equipment and hearing aids.
We also plan, manufacture, and sell bone conduction vibrators.


[Industry]
Bone conduction product manufacturing and sales

[Strength of products/technologies]
Bone conduction technology has advantages such as easy hearing even under noisy environments and eardrum damage reduction. It is also effective for certain kinds of difficulty in hearing. It has been attracting a growing amount of attention. Our company has been disseminating bone conduction in Japan as a pioneer in this field. Our predecessors sold bone conduction products to help people who were having difficulties in hearing. However, our company marketed new bone conduction products to reduce burdens on the eardrums of healthy people and to assist communications under noisy environments. We have sold about 150,000 units of bone conduction products for music and about 10,000 for communications due to our market-development oriented management.

[Representative's message]
“It’s the heart that matters” for bone conduction. Bone conduction is now attracting attention from various fields as a voice transmission technology. This technology has many advantages. These include less eardrum drum damage and not tiring users. This allows users to communicate or listen to music without covering their ears. These advantages are attracting people as a human-friendly technology. Our basic philosophy is “Making things that please people and contribute to society." We have been brushing ourselves up in planning, developing, and manufacturing bone conduction equipment. Bone conduction is now not limited to Japan. It is spreading widely throughout the world. We will continue to pursue the possibilities of bone conduction one person at a time. We believe that our united hearts will be able to change the world under any circumstances.

[Company structure for market development/overseas expansion]
We are improving products with the cooperation of Kumamoto University, Kinki University, Nagoya Institute of Technology, Nagoya Municipal Industrial Research Institute, and other organizations. This is done to evaluate products and endorse them academically. We are now preparing for the development of a new vibrator to improve vibrator performance and meet an expanding number of future needs. We will take stronger measures to protect intellectual property while considering future overseas expansion. Specifically, we will acquire patents in China and Korea to prevent a flood of pirated copies, and also in Europe and America for distinction from similar products in the market.

[Awards and media coverage]
[Awards]
Monozukuri Craftsmanship New Selection in Kansai, for A-hum (2014); Nikkei Superior Products and Services Awards, Special Jury Award, for Sound Bone (2010); International CES Innovation Award, for Audio Bone Aqua (2009).

[Media]
Dempa Shimbun, "METI Kansai: Supporting SME Monozukuri Craftsmanship" (July 31, 2014); Sankei Shimbun, "Kirari Chusho no Chikara" (July 1, 2014); Nikkei MJ, "Miniature Bone Conduction Earphones" (June 2, 2014); Yomiuri Shimbun, "Jidai-o-Hiraku" (February 23, 2014); Tokyo Shimbun, "Hot Navi" (March 29, 2013); TV Osaka, "newsBIZ" (January 10, 2014); TV Tokyo, "World Business Satellite: Trend Tamago" (November 30, 2010); NHK, "Ohayo Nippon: Machikado Johoshitsu" (October 16, 2009).


[Joint research and development]
New Partnerships support: development, manufacturing, and sales of transmitting and receiving communications equipment accessories using bone conduction elements (from February 2014 until February 2018).
Trial manufacturing and development aid for Monozukuri craftsmanship SMEs: development of transmitting and receiving headsets for communications in noisy environments (from July 2013 until May 2014).
Support for development of medical equipment and devices to solve unmet medical needs: joint research with Kansai Medical University, development of bone conduction hearing aids using high-performance bone conduction elements (from October 2012 until February 2015).


[Intellectual property]
Management innovation plan (Osaka SME Directive No. 1097-60) July 23, 2009
Concluded an agency agreement with Motorola Solutions Corporation (July 29, 2014).
Received a license to manufacture medical devices [License No. 27BZ200345] (October 17, 2014).
Received a license for the manufacture and sales of Class II medical devices [License No. 27B2X00285] (October 17, 2014).

[Main Clients / Business History (domestic)]
Governmental agencies: Japan Broadcasting Corporation (NHK), the Ministry of Defense, Tokyo Fire Department, fire stations, police stations, other public organizations, etc.Companies: Toyota Tsusho, Kansai Electric Power, NEXCO, Pip, Utsunomiya Seisakusho, etc.Stores: Yodobashi Camera, Tokyu Hands, etc.Universities: Kumamoto University, Kinki University, Kansai Medical University, Osaka University, Osaka Institute of Technology, Osaka Electro-Communications University, Hiroshima City University, etc.

[Exhibition History/Information]
SME Expo Sougouten in Kansai and Tokyo.
New Value Creation Exhibition 2014 in Tokyo.
The 16th and 17th M-Tech.
The 10th Security and Safety Trade Expo 2014.
Construction Technology Expo 2014 Kinki.
Messe Nagoya 2014.
Hong Kong Electronics Fair (2012).
International CES (2009).

This company is recommended by the following support organizations.

Marketing Support Department, SMRJ

Kansai Head Office, SMRJ