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Latest update: 30/11/2016 17:58:27

Belle Green Wise Co., Ltd.

Our company has developed freshness retention film that make vegetable and fruit and flowers last the longest.

Our company has manufactured Aura Pack, the  high-freshness retention film. Besides restricting water transpiration, it has excellent functions such as restraint of excessive breathing to retain carbohydrates energy and antifogging effect to prevent rotting by drop of water.

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Other presentation

[Business description]
[Manufacturing and Sales of freshness retention material for greengrocery and food] 
Our company proposes films and sheets for food packaging. We have consistently regarded freshness retention as important and engaged in product development for 40 years since our establishment, which is based on our desire to provide our customers with secure and safety greengrocery and to contribute the global environmental protection by reducing disposal loss from our products.
As for freshness retention packaging, in particular, our own film product "Aura Pack" has high reputation. It is adopted to various wrapping scenes such as export and domestic distribution of greengrocery as well as individual packaging at retailers. 
We will make the most of cutting-edge technologies to develop and provide unique products of high-function film and reasonable price, continuing to propose new products matching new era.

[Strength of products/technologies]
High-freshness keeping films "Aura Pack", one of our company's original products, preserves freshness of  greengrocery by activating water molecule inside it.
Aura Pack features 3 effects.
Besides restricting water transpiration, it has excellent functions such as restraint of excessive breathing to retain carbohydrates energy and antifogging effect to prevent rotting by drop of water.
Freshness retention duration depends on  greengrocery kinds, but 
We could provide our customers with various merit by adjusting shipping and sales dates as well as preserving flavors . One of our storage test shows that our Aura Pack package kept fruit fresh for more than 3 months in contrast with for only about 2 weeks in conventional way,  although the period of freshness retention depends on kinds of greengrocery.

[Representative's message]
Our company has engaged in sales and planning of mainly wrapping and advertising materials since it was established in 1970. After the split-up of our company in 2005, we have been making a effort of in-house development and finally launched Aura Pack, high-freshness retention films. Freshness retention function of the product enables us to expand distribution area and period and to reduce disposal loss. We hope to expand our business to lead customers to more merits, including wrapping for export of greengrocery.  

[Company structure for market development/overseas expansion]
Market development  group stationed (positioned) in Tokyo and Nagoya will do the best for our new customers and overseas customers. 
Technical development group will provide technical consultation and manufacture products thoroughly considering each usage. It may advance into product development in collaboration with the customers if necessary.  

[Market share/Ranking]
high-freshness retention films: about 5% share in Japan

[Awards and media coverage]
Japan Agriculture Times, TV Tokyo "WBS Trend eggs"
Nihon Keizai Shimbun, Chunichi Shimbun, Aichi Manufacturer catalogue 50 
Yomiuri Shimbun, Mail order Shimbun, Film news, Sales innovation monthly
2013: Chunichi Shimbun, Noukei Shimbun, Yahoo! News
2014: TBS"Hiruobi" Nihon Keizai Shimbun, Japan Agriculture Times, Chubu Keizai Shimbun, and many others

ISO9001, 2001
New Partnerships approval, 2012

[Joint research and development]
Freshness retention test of raw Shiitake packaged with Aura Pack by Shigehiro Maezawa, Doctor of Science in Gifu University
Storage and freshness test of Dekopon(a sort of citrus fruit grown in Shiranui area in Japan)  by Kenji Kawase, Doctor of Agriculture

[Factory (domestic)]

[Other sites]
Tokyo office

[Main Clients / Business History (domestic)]
UNY Co., Ltd. (rapping material for greengrocery), National Federation of Agricultural Cooperative Associations

[Exhibition History/Information]
Tokyo Pack, 2008
Agro Innovation 2009
Agro Innovation 2010
Agro Innovation 2011
Agro Innovation 2012
GPEC 2012 Greenhouse Horticulture & Plant Factory Exhibition
Tokyo International Gift Show, Spring 2013
Agro Innovation 2013
Pack Show 2013
Agro Innovation 2014

Supermarket Trade Show 2015(scheduled)

This company is recommended by the following support organizations.

Chubu Head Office, SMRJ