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Latest update： 26/08/2020 10:51:44
COMFORT-LAB INC.
COMFORTLAB FOOTNAVI NBO We develop various types of insoles by measuring the soles of the feet.
Our company has been expanding its manufacturing and sales of miscellaneous health care products, concentrating on foot care products such as insoles. We have developed sensors that can measure foot pressure during walking, insoles, and foot pressure measuring devices as well as analysis know-how. We have successfully developed an algorithm that can make product recommendations reflecting individual characteristics measured in a short time with our sensors. This algorithm has reached the sales stage.
Sales Pitch
- Accelerating Digital Strategy
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Omnichannel ● Adding function to recommend shoes based on 3D size to omnichannel
Scanning Feet in a Second FOOTNAVI 3D Scan is a totally new function that uses the 3D image taken by smartphone on the server, measures foot size, width and height in a second, and then recommends the shoe size that best fits your feet. Foot Data is Saved by Mypage on the Internet Shopping Page FOOTNAVI 3D Scan is a unique scanning system that combines the latest image processing, data analyses, recommendations, and algorithms. It is easy to use. Just open the Internet shopping page and go to the link, then take photographs of both feet with your smart phone. The image processing program on the server converts the photo into a 3D image and analyze the size data. Your foot size data will be registered on the Mypage of Mizuno Internet Shop so that you can always receive recommended shoe information using this data.
Omnichannel ● Adding function to recommend shoes based on 3D size to omnichannel
Providing Appropriate Shoe Size Use the 3D Scan and save your foot data, and the program will tell you “which shoe size fits your feet” when you purchase shoes from Internet shopping sites or an actual shoe store. Use FOOTNAVI Recommend Solutions’ advanced registration of your shoes. It matches your foot size to shoes of an appropriate size when Internet shopping.
Omnichannel ● Adding function to recommend shoes based on 3D size to omnichannel
Cooperating with Shoe Stores Save customers’ measurement data obtained by FOOTNAVI at shoe stores in Mypage and establish an integrated recommendation style. ・Support provided by both digital data and face to face counseling through data sharing. ・Providing a new service corresponding to health and beauty care needs. ・Sharing data of foot condition and size using cloud service with other sections and services provided by business relations. ・Providing attractive products and service in cooperation with the local medical community.
At Stores ● FOOTNAVI 3D Handy Scanner Adding a function to recommend shoes from a 3D image Activate the 3D camera at the store and just scan customers’ feet. The program includes a FOOTNAVI 3D Scan, a new function to recommend shoes with the best fit.
At Home At Stores ●Adding a function to recommend shoes based on 3D size to Omnichannel Customers just log in to an Internet shop, activate the camera then take photos of their feet. The program comes with a FOOTNAVI 3D Scan, a new function to recommend the best fitting shoes.
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At Stores ●Adding FOOTNAVI COMFORT, a function to visualize wear comfort of shoes in the database. ・Customers use FOOTNAVI Wireless Insole when trying on shoes. ・A new function that visualizes wear comfort and insole type to select just the right shoes.
Catalogue/Pamphlet/Proposed
Other presentation
[Company strength] We always propose reliable evidence-based products by anticipating customer needs. This includes new sales mechanisms that have not existed before. Specifically, we have the know-how to construct NBO (Next Best Offer) based CRM (Customer Relationship Management). This is positioned as the next generation of marketing, and we are actively using this in our proposals. [Business description] Our company is an enterprise that plans, develops, and sells foot care products. We have been engaged in the manufacturing and sales of ignition devices for industry since our foundation. We started a new enterprise in the area of health care products in 1992, and moved to Creation Core Higashi Osaka in 2003. We are currently expanding our manufacturing and sales of miscellaneous health care products, focusing on foot care products such as insoles. We introduce multiple industry-academia collaborations in developing our products to realize reliable manufacturing. This starts from the planning, development, and design stages, and involves institutions such as Osaka Prefectural University and Osaka University of Arts. [Industry] Other manufacturing company [Strength of products/technologies] We started development of medical products in collaboration with Osaka Medical College in 2005, making use of our planning ability regarding foot care products. We received Shinrenkei certification (New Partnership Support Program) in the course of these efforts, and developed a sensor that can measure foot pressure during walking. We have been developing insoles, foot-pressure measuring devices, and analysis know-how based on our independent technology and medical ideas since 2009. In this process we have been cooperating with major corporations (such as Mizuno and Aeon). We currently market a special algorithm as a solution that can connect measurements made in a short time using sensors to the analysis of individual characteristics and product recommendations. [Representative's message] The health care market has long been regarded as a growth area in Japan, and further expansion of the market is highly anticipated under national policies targeting healthy seniors. Our company targets solutions to leg muscle and posture problems by analyzing the soles of the feet. We also sell insoles. Such health needs are also expanding throughout East Asia. We hope to further expand our business by customizing our know-how for each of these countries while making use of our accumulation of firm evidence. [Company structure for market development/overseas expansion] Our current customers are Aeon, SEVEN & i, J. Front Retailing, Sogo & Seibu, StylingLife, and so on. We have a cooperating factory in China for overseas activities. It will be one of our footholds for future overseas expansion. [Awards and media coverage] [Awards] September 21, 2005: Act to Promote New Small and Medium Business Enterprises (New Cooperation) December 26, 2001: Act to Support Small and Medium Enterprise Business Innovations January 19, 2000: Act to Promote Small and Medium Enterprise Creativity [Media] Nihon Keizai Shimbun, Yomiuri Shimbun, NHK, TV Osaka [Authorization/Certification] New Partnerships Support Program approval, September 21, 2005. Law on Supporting Business Innovation of Small and Medium Enterprises, December 26, 2001. Temporary Law Concerning Measures for the Promotion of the Creative Business Activities of Small and Medium Enterprises, January 19, 2000. [Joint research and development] We always propose reliable evidence-based products by anticipating customer needs. This includes new sales mechanisms that have not existed before. Specifically, we have the know-how to construct NBO (Next Best Offer) based CRM (Customer Relationship Management). This is positioned as the next generation of marketing, and we are actively using this in our proposals. [Factory (domestic)] 5 [Factory (overseas)] 10 [Transaction form] Orders for trial manufacturing and development, OEM contracts, license contracts, joint development, consignment manufacturing, sales of products and materials, and so on. [Transaction terms] Based on our conditions. [Main Clients / Business History (domestic)] Aeon, SEVEN & i, J. Front Retailing, Sogo & Seibu, StylingLife, Mizuno, Adidas, and so on. [Main Clients / Business History (overseas)] Xin Jiao Bu (Beijing) Trading Co. Ltd., etc. [Exhibition History/Information] Isetan Shanghai, Takashimaya Singapore, Uny Hong Kong, and so on. Hong Kong World Expo of Small and Medium Enterprises in December 2013 (planned).
This company is recommended by the following support organizations.
- Kansai Head Office, SMRJ
