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Latest update: 27/04/2017 13:59:47

Honda Plus Co., Ltd.

We developed the MetaPearl bottle, which has a metallic texture.

We are a leading manufacturer specialized in small and thin plastic products made by direct blow molding. Our company established the world’s first blow molding technology for PEN (polyethylene naphthalate) resin. We develop key components for molding machines used in the manufacturing of small blow containers. We also developed the MetaPearl bottle, which excels in external appearance quality because of its pearl-like texture. It was realized through our own unique formulation of materials.

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[Company strength]
Our management philosophy is “Do what has never been done before.” We aim to become a pioneer in blow molding by actively researching cutting-edge blow molding technologies, conducting trial manufacturing with the latest materials, developing strategic products, and manufacturing prototypes. Our design offices in Minami-Aoyama in Tokyo and Shinjo in Aichi Prefecture conduct design, planning, and development mainly around blow molding technology. They capture the customer’s needs accurately and propose good designs from the perspective of a specialized blow molding manufacturer. 

[Business description]
We are a leading manufacturer of small and thin products made by direct blow molding. Our company established the world’s first blow molding technology for PEN (polyethylene naphthalate) resin. We are one of the largest stationary container (for correcting fluid) manufacturers in Japan. Our company is currently growing into a leading manufacturer of small cosmetic containers and acquiring an even larger share in various packaging markets. This is being done by combining our unique precision blow molding technology for small objects with sensible, high-value-added design.

[Industry]
Plastic product manufacturing

[Strength of products/technologies]
Manufacturing small blow containers is our core technology. We have developed our own key molding machine components in-house to pursue the highest standards in the high-value-added small multi-layer bottle segment. We developed the MetaPearl bottle, which has high appearance quality with a pearl-like texture. This was done by using our own material formulation technology. We intend to pursue further improvement and market cultivation after being officially recognized as a Regional Resource Utilization Business. We have a good track record with major domestic cosmetics manufacturers. We received favorable responses in an overseas exhibition (Paris) last year, and we plan to keep up our current development efforts, mainly aiming at overseas expansion. 

[Representative's message]
We established our blow lab and creative office (Minami-Aoyama, Tokyo) approximately 15 years ago as a base for technological development. We have fused conventional Monozukuri craftsmanship with design and other creative elements. This has allowed our blow molding operations to change from what used to be a consignment-based business model to that of a creative manufacturer. We intend to employ a B-to-C business model in the future, in addition to our current B-to-B business model, and we will also proceed with our current overseas expansion efforts. 

[Company structure for market development/overseas expansion]
Our sales department functions as a point of contact for potential customers as well as for enquiries from existing customers. This department can respond to inquiries from overseas in English. We will set up a project within the organization in cases where technology development is required. We have designers who double as sales representatives to plan and make proposals from a design point of view for customer needs. We also intend to enhance quality (Q), cost (C), and delivery (D) by conducting a wide range of processes in-house, covering mold making, molding, and printing. We aim to construct a global production and sales framework including Southeast Asia and the EU. This will be done mainly by using a local subsidiary (established in December 2013) in Vietnam. 

[Market share/Ranking]
Our company has a 60% share of the domestic Japanese small cosmetics bottle market, an 80% share of the domestic cutting tool case market, and an 80% share of the domestic correction fluid container market. 

[Awards and media coverage]
[Awards]
Japan Package Design Award 2011 (Gold Award); 300 of Japan's Vibrant Monozukuri (Manufacturing) SMEs selection (2007); Encouragement Award in the Chubu IT Management Grand Prize competition (2013).

[Media]
TV Tokyo, “Cambria palace” (2011); NHK, “Kintoku: Monozukuri Tanbo” (2011); Nikkei Top Leader; Nikkei Design; Nikkei Business Associates; and many other magazines.


[Authorization/Certification]
Acquired ISO 14001 and ISO 9001:2008 certification; Certified Aichi Brand Company (Certification No. 120).

[Joint research and development]
We proactively make proposals when working with many major companies to develop their containers. Our proposals draw on our accumulated technological capabilities to cover the material, shape, and design, and then proceed with productization. 

[Factory (domestic)]
Aichi

[Factory (overseas)]
Viet Nam, Indonesia

[Other sites]
Aich laboratory, Tokyo design office, Osaka office

[Main Clients / Business History (domestic)]
Rohto Pharmaceutical (mass production, since 1995); Kobayashi Pharmaceutical (mass production, since 1997); OSG (mass production, since 1990); Pentel (mass production, since 1985); Shiseido (mass production, since 1999); major pharmaceutical manufacturers; cosmetics makers; and many others.

[Main Clients / Business History (overseas)]
Rose Plastic A.G. (mass production, since 1995).

[Exhibition History/Information]
Tokyo Pack 2012; JIMTOF 2012; Cosme Tech 2013; MEDTEC 2012; PCD 2013 (Paris); EMO Hannover 2013 (Germany); Interior Lifestyle Exhibition 2014 (planned); Tokyo Pack 2014 (planned); MEDTEC 2014 (planned); JIMTOF 2014 (planned); Cosme Tech 2014 (planned).

This company is recommended by the following support organizations.

Chubu Head Office, SMRJ
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