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Latest update: 08/01/2020 10:43:10

Gogoh Co., Ltd.

We develop special coating agents with excellent antifouling properties and resistance to heat.

We manufacture special coating agents that have antifouling properties, heat resistance, high hardness, antibacterial properties, and various other effects. We engage in sales and also perform coating, with support from trial manufacturing to mass production. We also manufacture our own patented overhead crane controller, with which an operator can control a crane to travel the shortest possible distance using a single button.

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Main image

Sales Pitch

We develop original products that make the world hold its breath.
Our "Zero Clear" is an environmentally friendly inorganic coating material that allows you to remove stains with water only. The development and manufacturing of "Zero Clear" contributes to the cleaning of cities or factories around the world!
"Zero Clear" is an environmentally friendly, completely inorganic coating material. It allows you to clean, using water only, stains that are made with a permanent marker, lacquer spray, etc., that cannot be normally removed without detergent or organic solvent.
"Zero Clear" can be applied to iron and glass, and is used for a wide range of applications. These include kitchen instruments, metal eating utensils, washing machine, vacuum cleaners, and the walls of subway stations or smoking areas.
Also, last year we successfully developed a new product named "Zero Clear" Sheet. This is an aluminum foil coated with Zero Clear. It is provided with an adhesive finish on its backside so that it can be cut into any size and be easily attached on-site.

Zero Clear coatings are very hard and have a pencil hardness of 9H, so they can provide protection against scaring. Also, they offer other good features including high weather resistance, low slipperiness (grippy), antimicrobial effects, and environmental friendliness. This is why Zero Clear is the one and only product.
We aim to eliminate industrial accidents due to operational mistakes by offering the "zen" ceiling crane controller safety system and "UEYOSHI!" indicator.
We have developed "zen" with the hope of eliminating accidents related to ceiling cranes in factories to ensure the safety and security of workers and people engaged in factory work.
Both products have been granted domestic and international patents and many awards. We are a small company of 10 people, but we are expanding in both domestic and global markets, attracting demand from overseas.

Other presentation

[Company strength]
Our Zero Clear completely inorganic coating agent is supported by our company’s accumulated inorganic coating technologies and know-how. Unlike organic coating, inorganic coating is highly influenced by pre-coating treatment and changes in the coating environment. We always brush up our strengths to meet customer needs by acquiring technologies and expertise, and we have a commitment to improvement.
Our Zen overhead crane controller was born from our unique idea of integrating the four conventional buttons (north, south, east, and west) into one. Both safety and efficiency are compatible, and it can deal with emergencies quickly and carefully.


[Business description]
Our main products are Zero Clear and Zen. Zero Clear is a hydrophilic inorganic coating agent with excellent antifouling and protective properties. Zen is an overhead crane controller to improve safety and efficiency. We are expanding our business with the manufacture and sale of these two products as our mainstays.
Zero Clear allows stains to be washed off with water, and it is scratch-resistant. We are developing and proposing uses to bring out the best of these features.
We propose Zen to help improve safety and efficiency in factories where conventional controllers are installed.
Our groundbreaking patented overhead crane controller enables the operator to control the crane to travel the shortest possible distance using a single button, rather than north, south, east, and west controls. This ensures safety and efficiency. We are developing, manufacturing, and selling this unique crane controller and various other products based on our unique ideas.

[Industry]
Coating manufacturing, and manufacturing of electric machinery and equipment

[Strength of products/technologies]
Only water is needed to wash off oil stains from a metal or any other surface coasted with Zero Clear (registered trademark). This agent is inorganic and friendly to the environment. A surface coated with this agent has a hardness of 9H. It is hard to scratch and also has heat-resistant, antibacterial, and anti-fog characteristics. This is a special coating, so we provide guidance at startup after sales and assistance in establishing a coating process.
Zen is a crane controller with intuitive operation using a single button instead of the conventional four buttons for north, south, east, and west. This single-button operation greatly improves efficiency and safety. LED indicators indicate the direction of motion in advance to further improve safety.

[Representative's message]
Our company has attended the Japan International SME Exhibition and other exhibitions about 10 times a year in the 13 years since our foundation, in order to exploit sales channels. Zero Clear is gradually becoming known in Japan thanks to the use of our trademark by manufacturers. We will promote overseas sales mainly in China, Taiwan, Korea, and Thailand, where we have affiliate factories, to strategically develop the Zero Clear trademark worldwide, as we have in Japan. The trademark has already been registered in Taiwan and Korea and is now under application in China. We are also planning to exhibit Zen at an exhibition in the United States in this fiscal year, with the aim of making it a global standard.

[Company structure for market development/overseas expansion]
We successfully established an affiliate factory in China with a major consumer electronics manufacturer in 2103, which will be our foothold in the Chinese market. We are also establishing an affiliate factory in Thailand in the same way. We concluded an NDA with a major Asian-region overseas consumer electronics manufacturer in 2013 and are now accelerating product development. We hired staff in January of this year to actively promote support for overseas business. We plan to establish a system to instruct local crane operators in how to install Zen. We will continue to perfect our system by providing more painstaking support.

[Awards and media coverage]
[Awards]
The 22nd Excellent New Technology/New Product Award for SMEs; Good Design Award 2011; Award of Excellence by NOBUNAGA21 “The 8th New Business Plan Subsidy.”

[Media]
Articles in Nikkan Kogyo Shimbun (April 12, 2011) and Gifu Shimbun (March 6, 2013).
NHK Nagoya Broadcasting Station, “Hotto Evening” (June 5, 2013); article in Chubu Keizai Shimbun (October 17, 2013).
NHK World TV, “Japan-Made Technology,” broadcast in 140 countries (March 21, 2014); BS Japan, “MONO-ZUKURI NIPPON,” broadcast in Japan (March 29, 2014).

[Authorization/Certification]
Shinrenkei Certification (New Partnership Support Program).
SME Managerial Innovation Support Program.


[Joint research and development]
Aichi Institute of Technology (development of crane controller).

[Main Clients / Business History (domestic)]
Toshiba Home Appliances Co., Ltd. (Zero Clear, 2013 to date); NAC KS Co., Ltd. (Zero Clear, 2013 to date); Shiseido Co., Ltd. (Zero Clear, 2013); TANIKO Co., Ltd. (Zero Clear, 2012 to date); and so on.

[Main Clients / Business History (overseas)]
We are now in contract negotiations with companies in Taiwan and Korea to establish joint ventures.

[Exhibition History/Information]
INTERNEPCON JAPAN 2014; Nano Tech 2014; Business Link Shobai Hanjo (Prosperous Business) 2014; Messe Nagoya 2014 (planned); Biwako Business Messe 2014 (planned); etc.

This company is recommended by the following support organizations.

Marketing Support Department, SMRJ
Chubu Head Office, SMRJ
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