法人情報

[Company strength]
We conduct R&D for surfactants in general for each customer’s needs. Providing a whole range of services from research to manufacturing and sales, we quickly respond to customers’ needs. With constant commitment to research started by the founder and former CEO since the company’s establishment, we have created unique and original products. In consultation with the customer, we can develop safe and unique products based on reliable techniques and know-how gained through experience that no other competitors can. By conducting the whole process from R&D to manufacturing within the company, we can provide optimal services from material selection to processing methods precisely satisfying the customer’s needs, and thus offer the benefits of thorough quality management, short delivery time and reduced cost. We have a system that allows a short delivery time from new product development to mass production.



[Business description]
We are a manufacturer and seller of detergents, chemical products, cosmetics and quasi-drugs. We research and develop surfactants to meet the requirements of customers in all kinds of industries. Our products include detergents for cleaning factories, laundromats, car chemicals, food factories, hospitals and nursing homes. For the household market, we provide unique and functional products with professional specifications and cosmetics which are directly used on the skin, by using our knowledge gained through experience with our corporate customers. We can provide products under the customer’s own brand.

[Industry]
Manufacturing

[Strength of products/technologies]
We develop various surfactants that offer good cleaning performance, functionality and safety. We provide high-quality products including professional-use detergents, requiring high cleaning ability and a beautiful finish, as well as niche and unique household products, by leveraging our unique manufacturing abilities to meet customers’ requirements.

[Representative's message]
We have developed, manufactured and sold professional-use washing detergents and finishing agents for fiber cleaning with the motto of “friendly to humans and the environment” since our foundation. Making the most of our techniques, knowledge and experience gained over the years, we supply a variety of detergents to other industries (food factories, car chemicals, hospitals, dairy business, etc.). Based on the common theme in our company of “beautification,” we deal in cosmetic products that are directly used by consumers. We are certified for “New Management Innovation Plan of Saitama Prefecture” and are committed to reinforcing our marketing to seek industries where our technologies can make a contribution.



[Company structure for market development/overseas expansion]
We are certified under the “New Management Innovation Plan,” a certification system of Saitama Prefecture, to develop new marketing channels. We set up a project team to carry out the plan and will reinforce our system for R&D, manufacturing and sales to provide products using our technology to new industries.

[Market share/Ranking]
Although our share of the whole detergent market is not as large as that of other major manufacturers, we are proud to supply products satisfying the requirements of many quality-oriented cleaning shops.

[Awards and media coverage]
[Award]
Selected for Product Competition for Venture Business of Saitama Prefecture (2005, 2006 and 2007), Monde Selection (2009 and 2011)

[Media]
NHK, Nippon Television Network, Tokyo Broadcasting System, Fuji Television Network, TV Asahi, TV Tokyo, TV Saitama, Yomiuri TV, Kansai TV, Tokai TV, QVC, ABC Asahi, CS Fuji, BS Fuji, Mainichi Broadcasting System, Inc., The Asahi Shimbun newspaper, The Yomiuri Shimbun newspaper, Nippon Cleaning Shimbun newspaper, Zendora newspaper, Health Industry Marketing News, Health Biz Magazine, etc.


[Authorization/Certification]
“Approval for Manufacturing Cosmetics and Quasi-drugs,” “Approval for Manufacturing and Selling Cosmetics and Quasi-drugs,” selected for “Temporary Law Concerning Measures for the Promotion of the Creative Business Activities of Small and Medium Enterprises,” “Business to Support SMEs’ Product Manufacturing,” “Business to Support Next-Generation Industry in Saitama Prefecture” and “New Management Innovation Plan of Saitama Prefecture”

[Joint research and development]
TV Asahi (sunblock spray), TV Tokyo (UV and refreshing feeling spray), SST (detergent for laundromats), Akane Fukushi (detergent for nursing homes), etc.

[Intellectual property]
Patent for “Soft Washing for Fur and Leather” (1970) and trademarks for 15 items

[Main Clients / Business History (domestic)]
SST Corporation, Zenrakuren, Megmilk Snow Brand Co., Ltd., Showa Shell Sekiyu K.K., Pigeon Corporation, Watakyu Seimoa Corp., Saizeriya Co., Ltd. Bashimichi Co., Ltd., Japanese Consumers Co-operative Union, Nippon Television Network, Tokyo Broadcasting System, Fuji Television Network, TV Asahi, TV Tokyo, TV Saitama, Yomiuri TV, Kansai TV, Tokai TV, QVC, ABC Asahi, CS Fuji, BS Fuji, Shop Channel, Nack 5, FM Yokohama, Nippon Cultural Broadcasting Inc., TBS Radio, Tokyu Hands, Shimachu Co., Ltd., Yasaka Co., Ltd., Cataloghouse Ltd., Senshukai Co., Ltd., Isetan Mitsukoshi Holdings, Takashimaya Co., Ltd., Yagihashi Department Store, Marui Co., Ltd., Resona Bank, Musashino Bank, etc.

[Main Clients / Business History (overseas)]
Jasmine, sunblock spray (home shopping channel in Korea): 25,000 bottlesDeodorant mousse for Shizenbi Co., Ltd. (Taiwan): 6,000 bottlesWashing detergent for Cleantopia (Korea), stain remover for Toakiwa (Australia): 30,000 bottles