Breaking down the "language barrier" through support from SME Support, JAPAN
The final delivery by the Vietnamese enterprise was completed in the latter half of August. The entire order was originally to be delivered all at once. However, scheduling delays led to the order being delivered in three parts. Although the two parties communicated in English, work delays resulted when differences in perceptions gradually arose. The companies consulted SME Support, JAPAN, which provided a Vietnamese interpreter. This allowed the companies to clear up there misconceptions, and an executive from Tech-Taiyo Kogyo made several visits to the facility in Vietnam to provide technical guidance. Says president Torikata, "it was a good experience. I learned where improvements were needed. We have since received a new order from a Japanese company and will be thinking matters over, including re-examining our supplier."
Tech-Taiyo Kogyo had received an order for its proprietary pile foundation products from multiple Japanese enterprises and had been looking for a manufacturer. It took part in the Vietnamese CEO Business Talks event hosted by SME Support, JAPAN in December 2015, an event attended by a large number of non-Japanese enterprises registered on J-GoodTech. After talking with a casting manufacturer in Hanoi and exchanging emails, it decided to outsource production upon paying a visit to their facility in February 2016. "Labor is getting more expensive in China. As we were looking to cut costs, Vietnam was very attractive," says president Torikata. "The executives at the Vietnamese enterprise we talked to also seemed reliable."
On the subject of J-GoodTech, he says, "because our business had mostly consisted of public works projects, we wanted to expand into B2B business involving private enterprises. J-GoodTech brought this possibility into relief. There are very few opportunities for SMEs to approach large enterprises, so I am all the more thankful for the service." Tech-Taiyo Kogyo manufactures and sells machined metal products for use in public facilities. One of its goals is expanding sales of its "organic metal passivated paint ", a proprietary and eco-friendly anti-rust technology. President Torikata says he "wants to work with small and midsized paint companies through J-GoodTech," and plans to incorporate J-GoodTech into the company's business strategy.
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